Social Media & PR Manager

Cheval Collection; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing hospitality brand in England seeks a skilled Social Media & PR Manager to enhance its global presence. This mid-senior level position emphasizes driving impactful campaigns that elevate the brand in luxury serviced living. Responsibilities include executing strategies across digital platforms, managing influencer partnerships, and ensuring brand consistency. Ideal candidates will possess strong backgrounds in luxury hospitality, extensive media networks, and advanced storytelling skills. Creative thinkers with excellent communication abilities are encouraged to apply.

Qualifications

• Experience in luxury hospitality, lifestyle, travel, or luxury brands.
• Proven success managing multi-platform social media at scale.
• Strong media and influencer networks across key markets.

Responsibilities

• Develop and execute global social media & PR strategy across all regions.
• Maintain a consistent brand voice and visual identity.
• Build partnerships with influencers and creators aligned to luxury audiences.

Skills

Luxury hospitality experience

Multi-platform social media management

Media and influencer networks

Copywriting and storytelling

PR campaign delivery

Digital trends knowledge

Project management

Creativity

Communication skills

Relationship building

Job description

Overview

Cheval Collection is the parent company of growing hospitality brands Cheval Residences and Cheval Maison, experts in luxury serviced apartments, with locations in London and Dubai. We are seeking a Social Media & PR Manager to join our commercial team and shape Cheval’s global presence.

As Social Media & PR Manager, you will lead how the brand communicates across digital platforms, media channels, and key markets, ensuring Cheval is consistently represented as a leader in luxury serviced living. This role drives social media strategy, PR activity, influencer collaborations, brand storytelling, and digital community engagement. You will oversee communications for properties in London and Dubai, as well as pre-opening campaigns for new developments in the UK, Europe, and the Middle East. Working closely with the Chief Commercial Officer, you’ll act as guardian of the brand voice and deliver impactful campaigns.

This is a creative and strategic role requiring strong digital expertise, excellent media relationships, and deep knowledge of luxury brand communications.

Responsibilities

• Develop and execute global social media & PR strategy across all regions
• Maintain a consistent brand voice and visual identity
• Build partnerships with influencers and creators aligned to luxury audiences
• Drive engagement through analytics, community management, and trend forecasting
• Manage relationships with agencies, editors, journalists, and media partners
• Manage crisis communications with senior stakeholders
• Track KPIs across social, PR, and campaigns
• Lead social and PR strategy for new launches

Qualifications

• Experience in luxury hospitality, lifestyle, travel, or luxury brands
• Proven success managing multi-platform social media at scale
• Strong media and influencer networks across key markets
• Exceptional copywriting and storytelling skills
• Experience delivering impactful PR campaigns with measurable results
• Knowledge of digital trends, analytics tools, and best practices
• Experience working across international regions and diverse audiences
• Strong organizational and project management skills
• Creativity, forward-thinking, and digital fluency
• Excellent communication and aesthetic judgment
• Confidence in building relationships with high emotional intelligence

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management, Public Relations, and Marketing

Industries

• Accommodation and Food Services and Hospitality