Social Media Marketing Specialist

JR United Kingdom; Shrewsbury; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading digital agency near Shrewsbury is seeking a passionate Social Media Account Manager to drive paid social strategies for diverse clients. This role involves planning, executing, and optimizing campaigns across various platforms while ensuring exceptional ROI. Ideal candidates will have proven experience in Social Media Marketing and strong analytical skills, ready to make a significant impact in a collaborative environment.

Qualifications

• Proven experience in Social Media Marketing.
• Strong knowledge of social media advertising platforms.
• Experience in managing successful paid social campaigns.

Responsibilities

• Develop and manage innovative paid social media strategies.
• Monitor campaign performance and make data-driven optimisations.
• Build and maintain strong client relationships.

Skills

Social Media Marketing

Analytical Skills

Communication

Project Management

Tools

Meta Ads Manager

LinkedIn Ads

Google Analytics

Job description

Social network you want to login/join with:

Social Media Marketing Specialist, shrewsbury

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Client:

Digital Appointments

Location:

shrewsbury, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

25.05.2025

Expiry Date:

09.07.2025

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Job Description:

Are you a passionate and results-driven Social Media Marketing specialist with strong Paid Social experience looking to make a real impact within a well-established and growing digital agency?

This highly respected digital development and marketing agency based near Shrewsbury, is seeking a talented Social Media Account Manager to join their dynamic team. This is a fantastic opportunity to take ownership of paid social strategies for a diverse range of clients, working in a collaborative and supportive environment.

The Role:

As a Social Media Account Manager, you will be responsible for the planning, execution, optimisation, and reporting of paid social media campaigns across various platforms (e.g., Meta (Facebook & Instagram), LinkedIn, X (Twitter), Pinterest, TikTok). You will work closely with clients to understand their objectives, develop tailored strategies, and deliver exceptional ROI.

Key Responsibilities:

• Develop, implement, and manage innovative paid social media strategies aligned with client goals and KPIs.
• Conduct thorough audience research and targeting to maximise campaign effectiveness.
• Create and manage engaging ad copy and creatives, collaborating with design teams where necessary.
• Monitor campaign performance, budgets, and pacing, making data-driven optimisations to improve results.
• Analyse campaign data and provide clients with clear, insightful reports and actionable recommendations.
• Stay at the forefront of paid social trends, platform updates, and new advertising opportunities.
• Build and maintain strong relationships with clients, acting as their main point of contact for paid social activity.
• Collaborate with internal teams (e.g., SEO, Content, Web Development) to ensure integrated digital strategies.

About You:

• Proven and strong experience in Social Media Marketing is essential.
• Must live within a commutable distance of Shrewsbury.
• Good knowledge of major social media advertising platforms (Meta Ads Manager, LinkedIn Ads, etc.).
• Demonstrable experience in creating and managing successful paid social campaigns across various objectives (e.g., lead generation, conversions, brand awareness).
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with clients.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• A proactive and results-oriented mindset.
• Experience with analytics tools (e.g., Google Analytics) is highly desirable.
• Agency experience is a plus, but not essential.

For immediate consideration, apply with your CV or feel free to call for more details.