Social Media Marketing Specialist

Better Placed Ltd - A Sunday Times Top 10 Employer!; Leeds; Hybrid; GBP 30,000; Full time

Job summary

A leading ecommerce retailer is seeking a Social Media Executive to lead their Social Media strategy across both Paid and Organic social. This role involves planning and optimizing social strategies, monitoring campaigns, and preparing performance reports. The ideal candidate should have a strong analytical background and experience in social media management. This position offers a hybrid work environment in Leeds, with flexible working hours.

Qualifications

• Experienced in a dedicated Social Media or Digital Marketing role.
• Experience in growing and maintaining a large social media audience.
• Strong analytical skills and confidence working with data.

Responsibilities

• Support the planning and optimisation of the Social Strategy.
• Monitor and optimise live campaigns to ensure delivery.
• Prepare performance reports and insights.

Skills

Social Media Strategy

Analytical Skills

Audience Engagement

Content Creation

Data Analysis

Tools

Excel

Google Sheets

Job description

Social Media Executive // Paid Social Executive

Ecommerce Retail: Luxury fashion

£30,000

Leeds, Hybrid: 3 days in 2 WFH + Flexible working hours

Our client is one of the UKs most successful and best loved high street consumer brands. An iconic brand, with a reputation for quality and exceptional customer experience.

The story of this brand is something to be admired, they have secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base.

As they continue to move through the next phase of their transformation, they are building out key strategic hires within the digital team, including in housing Performance Marketing. They are now looking for an experienced Social Media professional to join their growing in house team to lead their Social Media strategy – across both Paid and Organic social.

Platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest.

You will join a fantastic team (around 15 people in Marketing/ Digital), with a wealth of experience and strong brand backgrounds. Excellent reputation for their culture – very collaborative with a focus on individual L&D.

This role will suit anyone coming from an agency or Ecommerce background, someone who enjoys both the creative side of social media and analytical/ Paid.

Highlights of responsibilities:

• Support the planning, implementing, and optimisation of the brands Social Strategy across both Paid and Organic Social, helping drive brand awareness, build engagement and improve conversions.
• Platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest.
• Monitor and optimise live campaigns to ensure delivery, including budget, audience performance, and creative testing.
• Prepare performance reports and insights, highlighting key trends and recommendations.
• Conduct audience research, competitor analysis and trends to identify new development and creative opportunities and ultimate growth across Social.
• Develop the brands creative social strategy, taking ownership over the brand concepts and creative.

What they are ideally looking for:

• Experienced in a dedicated Social Media or Digital Marketing role, ideally across both Organic & Paid Social Media.
• Experience in growing and maintaining a large social media audience.
• Strong analytical skills and confidence working with data in Excel/Google Sheets.
• Excellent attention to detail and organisational skills.
• Kenn interest in social media trends and online consumer behaviour.
• Strong numeracy skills and the ability to work with large data sets