Social Media & Marketing Manager – Fitness Brand

Salt Digital Recruitment; Greater London; On-site; GBP 40,000 - 45,000; Full time

Job summary

A premium fitness studio in London is seeking a passionate Social Media & Marketing Manager to lead localised marketing campaigns. The role involves building relationships and fostering a vibrant community within the studio while managing social media content and marketing initiatives. Candidates should have strong experience in digital and social media marketing, particularly in the wellness or health & fitness sectors.

Qualifications

• 4+ years in marketing, ideally in wellness/health & fitness.
• Strong digital and social media expertise.
• Excellent organisational, communication, and stakeholder management skills.

Responsibilities

• Manage social media calendar and content across platforms.
• Plan and execute local events and partnerships.
• Develop creative, on-brand content including video and photography.

Skills

Digital marketing

Social media expertise

Organisational skills

Communication skills

Stakeholder management

Job description

Social Media & Marketing Manager, Fitness Brand

London, office/studio based

Up to £45K

Salt is partnering with a premium fitness studio with multiple locations across London to find a talented Social Media & Marketing Manager. We’re looking for a genuine people-person with at least three years of experience in social media marketing, along with a solid foundation in traditional marketing.

In this role, you’ll lead localised marketing campaigns and drive in-studio initiatives to create scroll-stopping content across the brand’s social channels. You’ll be actively present across all studio locations-building strong relationships with staff and members-fostering a vibrant, highly engaged community of loyal brand advocates.

Key Responsibilities

Social Media

• Manage the social media calendar and content across platforms.
• Deliver an influencer strategy to boost brand reach and engagement.
• Track and report on social media performance, identifying optimisation opportunities.

Events & Partnerships

• Plan and execute local events and partnerships that drive awareness and client acquisition.
• Collaborate with community groups and relevant external organisations.
• Launch and manage an ambassador programme to expand brand advocacy.

Content Creation

• Develop creative, on-brand content (including video and photography).
• Work closely with designers to produce materials for both digital and print use.

Marketing & Campaigns

• Contribute to and implement elements of the marketing plan.
• Support the execution of campaigns, content planning, and asset production.
• Collaborate with studio teams to deliver local marketing strategies that align with broader business goals.

Internal Engagement

• Support internal wellbeing and brand engagement initiatives.
• Encourage team participation in content creation and brand promotion.

Requirements

• 4+ years in marketing, ideally within wellness or health & fitness sectors.
• Strong digital and social media expertise.
• Excellent organisational, communication, and stakeholder management skills.
• Confident multitasker with a proactive, hands-on approach.
• Experience managing content, events, and community engagement.

*Rates depend on experience and client requirements

Job Information

Job Reference: JO-2506-354070

Salary: £40000.00 - £45000.00 per annum

Salary per: annum

Job Duration:

Job Start Date: 25/08/2025

Job Industries: Content & Social Media Jobs

Job Locations: Greater London

Job Types: Permanent

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