Social Media Marketing Manager

Snappy Shopper; Scotland; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Join Snappy Shopper as a Social Media Manager, leading digital marketing efforts to empower independent retailers. This hybrid role involves optimizing impactful social media campaigns across platforms like Instagram and TikTok. Collaborate with creative teams, analyze performance, and help shape the future of our marketing strategies.

Qualifications

• Hands-on experience running paid and organic social media campaigns.
• Solid knowledge of platforms like Meta Ads Manager and GA4.
• Experience in multi-channel digital marketing preferred.

Responsibilities

• Planning, delivering and optimizing paid and organic social media campaigns.
• Managing multiple campaigns while ensuring brand alignment.
• Reporting on campaign performance and spotting trends.

Skills

Campaign Management

Community Management

Trend Spotting

Tools

Meta Ads Manager

GA4

UTM Tagging

Job description

About Us

Snappy Shopper is the market leader in the growing Q-commerce convenience grocery sector, worth £41b in the UK. In addition to our independent retailers, we serve most of the major convenience store players, including Spar, Nisa, Premier and Booker.

Snappy exists to enable local high street businesses to serve their customers online so that local communities thrive, and revenue stays local. Retailers have seen revenue uplifts of between £5k and £120k per month, making the platform mission critical to local business.

Our location

We are a Scottish start-up with 130 colleagues based around the UK with offices in Dundee and Edinburgh.

This is a hybrid role. You’ll have the flexibility to work remotely, with the expectation of being in our Edinburgh orDundee office twice a week. If you’re based nearby and want to be in more often — great. If you’re further afield but can travel weekly, that works too. We trust you to choose what setup helps you do your best work.

About the team

You’ll be part of our Central Marketing team — the driving force behind the digital growth of our independent retailers. We work with retailers across the UK to create standout, scalable marketing campaigns that make a real difference.

You’ll report to the Marketing Director and work closely with our performance, creative, and growth teams to deliver best-in-class campaigns. As we grow, you'll help shape the future of social media marketing at Snappy — and play a key role in supporting others as the function scales.

About the Role

You’ll be responsible for planning, delivering, and optimising paid and organic social media campaigns across platforms like Facebook, TikTok, and Instagram. You'll help us build a library of high-performing, repeatable campaigns that drive traffic, engagement, and sales.

To be successful in this role, you’ll be able to balance creative flair with performance insight, confidently manage multiple campaigns at once, and collaborate cross-functionally to ensure everything we deliver is aligned, on-brand, and impactful.

You’ll also be the go-to person for campaign reporting, trend spotting, and community management — turning data into insight and ideas into results.

About You

To do this job well, you’ll need hands-on experience running social media campaigns (both paid and organic), solid knowledge of platforms like Meta Ads Manager, and a performance mindset. You should feel confident briefing creative teams, interpreting results, and managing multiple projects at pace.

Ideally, you’ll also have experience working in multi-channel digital marketing, knowledge of the convenience or retail sector, and a strong grasp of tools like GA4, UTM tagging, and pixel tracking. Experience with influencer marketing or working alongside local businesses is a bonus — but not essential.

Who you are is as important to us as what you can do. Do these values and behaviours sound like something that would come naturally for you?

• Community:you understand Snappy Shopper goals to help local businesses compete online and our strategy, - work with others to deliver these whilst supporting colleagues.
• Be Snappy: youwork quickly to achieve tasks and recover when things go wrong or don’t go as planned.
• Breaking Barriers: you thrive in the unknown - adapt to changing business requirements by prioritising key tasks and maintain a constructive and positive outlook when work is challenging.
• Craic on:you areproactive in completing your role and responsibilities in a changing environment, whilst being open to and able share knowledge with others.

If you think you’ve got what it takes but hesitating…

We exist to empower independent retailers, keeping local businesses thriving in a rapidly changing world. That means every role here has a direct impact, whether you're building our platform, supporting our partners, or shaping the customer experience.

What’s in it for you

At Snappy, we’re all about Community—inside and out, and that extends to how we support and develop our people.

Joining a high-growth tech scale-up is a whole new adventure. As we scale, so will your career. You’ll get hands-on experience applying your skills in real-time, working on projects that directly impact local businesses and the communities they serve.

The entrepreneurial nature of our business means you’ll work alongside passionate, purpose-driven people who care about innovation and making a difference. The challenges and opportunities will keep evolving, meaning you’ll constantly be learning and developing new skills—no two days are the same!

You’ll also be closer to the action than in most other companies, gaining commercial awareness, insight into how a business scales, and the ability to shape the future of a growing sector.

For those who love autonomy, fast learning, and impact, we put no limits on your ambition and personal growth.

Scroll below to read more about our Snappy Reward.

Applying

Don’t forget to include a cover note that tells us why you are interested in the role and shares more about who you are and what matters to you.