Social Media Marketing Executive

UniHomes; Sheffield; Hybrid; GBP 25,000 - 28,000; Full time

Job summary

A leading company in the student accommodation sector is seeking a Marketing Executive to join their Brand Activation team in Sheffield. This role involves crafting social media content and driving brand awareness among university students. With exceptional growth and a commitment to an inclusive culture, UniHomes offers a vibrant environment for creativity and innovation.

Benefits

Complimentary breakfast

Enhanced pension scheme

Career progression opportunities

Employee of the month award

Company social events

Qualifications

• Minimum 3 years of experience as a Marketing Assistant or equivalent.
• Exceptional creativity and content writing skills.
• Proficiency in content creation and editing tools.

Responsibilities

• Create and schedule engaging content for various social media platforms.
• Drive growth and performance of social media, providing reports with insights.
• Conduct competitor analysis and leverage data for strategic decisions.

Skills

Creativity

Content Writing

Graphic Design

Social Media Management

Problem Solving

Education

Bachelor's Degree in Marketing or related field

Tools

TikTok

CapCut

Canva

Job description

Sheffield, South Yorkshire, United Kingdom (Office/Hybrid)

Salary: £25,000 - £28,000

Is the world of social media your happy place? Are you obsessed with crafting content that captivates and goes viral? If your creativity is ignited by the latest social media trends, and you’re ready to build a career around your passion, then UniHomes want you!

We’re looking for a dynamic and professional Marketing Executive with a passion for all things social and digital to join our high-energy Brand Activation team. Whilst reporting to the Senior Marketing Manager, Brand Activation you’ll be at the heart of shaping our brand’s identity, crafting compelling and original content that resonates with our student audience, and driving awareness for UniHomes as the ultimate student accommodation platform.

Your role will involve developing and executing a strategy that aligns with our wider Marketing goals, to ensure our brand leverages awareness amongst our key demographics. Through your strong organisational skills, you will build out our social media content strategy to positively promote our brand’s personality, and our student housing and utilities offering, in the form of digital activations to drive traffic to our website and generate leads.

You will create and maintain a strong brand identity across our social media pages, whilst generating competitions, promotions and weekly features which resonate with our audience. Your content strategy will coincide with generating content for social search, alongside wider campaign initiatives and blogs, which operate under the B2C Marketing function. In addition, you will closely collaborate with the Ambassador Program Executive, to successfully orchestrate and promote content produced by our nationwide network of brand ambassadors. You will utilise their content across our social channels to ensure UniHomes are both relevant, and in tune with the typical university student’s experience.

This is an incredible opportunity to be part of a team that’s redefining industry standards. If you’re ready to take on a challenge and make a real impact, this is the opportunity for you.

Key responsibilities:

• Strategically create and schedule engaging content for Instagram, TikTok, YouTube, Facebook, and X, maintaining a consistent brand aesthetic and incorporating trending topics to boost audience interaction
• Drive the growth and performance of all social media platforms, providing monthly reports with key insights and actionable recommendations for improvement
• Develop and present new ideas for the marketing mix, backed by research and feedback
• Conduct in-depth competitor analysis and market research, leveraging data to identify new opportunities and inform strategic decisions
• Proactively monitor current trends and topical events relevant to and popular with our audience, identifying opportunities for timely content
• Continuously maintain and utilise the website's blog section, ensuring the timely promotion of relevant content across social media channels during key periods
• Drive brand awareness and engagement by actively networking at student-focused events across key regional cities
• Provide comprehensive social media support for all internal and external events, capturing and creating engaging content
• Manage customer interactions across all review platforms and social media channels, handling inquiries promptly and professionally
  
  

Skills and experience:

• Minimum 3 years of experience in a Marketing Assistant role or equivalent, demonstrating a strong foundation in marketing principles
• Exceptional creativity coupled with strong content writing and graphic design abilities
• Superior command of grammar and style, with a keen eye for detail and the ability to critically review and refine content and copy
• Highly adaptable and versatile, with proven ability to effectively manage and prioritise multiple projects simultaneously in a fast-paced environment
• Strong problem-solving acumen, taking full ownership of tasks and meticulously implementing feedback to achieve optimal outcomes
• Disciplined time management and organisational skills, consistently meeting deadlines and managing workflows efficiently
• A proactive and self-motivated individual who takes direction well while also demonstrating strong initiative
• Proven experience within the student market, coupled with acute commercial awareness and understanding of audience dynamics
• Proficiency in content creation and editing tools, specifically TikTok, CapCut, and Canva
  
  

About us:

UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work (GPTW).

Our industry-leading property search portal and utility management service enables our established and ever-increasing network of letting agent partners, to offer hassle-free all-inclusive accommodation to our growing and strong community of university students, who are actively seeking their perfect shared house. We are taking the market by storm, currently in over 60 university cities and towns across the UK, and we have huge ambitions for 2025.

Founded by three Sheffield property entrepreneurs in 2015, we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldn’t be a more exciting time to join us.

We are a team driven and united by our core values:

• Lead the Way
• In it Together
• Customers Matter
• Keep it Simple
• Rise Above Challenges
• Make it Happen
  
  

What do you get when you work here?

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work (GPTW) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events.

At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.

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