Social Media & Marketing Campaign Executive

GradBay; Greater London; Hybrid; GBP 30,000 - 46,000; Full time

Job summary

GradBay in London is seeking a Social Media & Marketing Campaign Executive to join its marketing operations team. The role focuses on creative content, campaign coordination, and digital storytelling across TikTok, Instagram, LinkedIn, and more.

You’ll work closely with cross-functional teams to plan multi-channel campaigns for graduate employers and student brands, balancing paid and organic social, analytics, and timely delivery in a fast-paced, hybrid environment.

Qualifications

• Strong interest in social media, digital marketing, content creation, or student engagement.
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills.
• Comfortable using Excel, Google Sheets, PowerPoint, and digital tools.

Responsibilities

• Creating and scheduling engaging social media content across TikTok, Instagram, LinkedIn, and other digital platforms.
• Supporting paid social campaigns including audience targeting, setup, budgeting, and reporting.
• Assisting with content calendars, copywriting, scheduling, and campaign coordination.
• Supporting video shoots, student-generated content, and campaign activations.
• Monitoring social media trends, engagement, and platform performance.
• Supporting community management and audience engagement across campaigns.

Skills

Social media management

Content creation

Campaign coordination

Reporting & analytics

Education

Bachelor's degree

Tools

Hootsuite

Sprout Social

Excel/Sheets

Job description

Social Media & Marketing Campaign Executive

• Location: London / Hybrid
• Full-Time | Permanent

About the Opportunity

A leading student and graduate engagement business is looking for a highly organised, creative, and commercially aware Social Media & Marketing Campaign Executive to join its growing marketing operations team.

This is an exciting opportunity for somebody passionate about:

• social media
• content creation
• student marketing
• influencer and ambassador campaigns
• paid media
• campaign coordination

You’ll support the delivery of high-impact marketing campaigns for major graduate employers and student-focused brands across the UK and EMEA.

Working across platforms including TikTok, Instagram, LinkedIn, and other digital channels, you’ll help deliver engaging student marketing campaigns that drive awareness, applications, engagement, and brand visibility amongst Gen Z audiences.

This is a fast-paced and hands-on role suited to somebody who enjoys creativity, organisation, collaboration, and digital storytelling.

The Role

As a Social Media & Marketing Campaign Executive, you’ll support the planning, coordination, and delivery of multi-channel marketing campaigns across social media, ambassador programmes, digital advertising, events, and student engagement initiatives.

You’ll work closely with marketing, events, student engagement, and client-facing teams to help execute campaigns for leading graduate employers, universities, and consumer brands.

This role combines:

• campaign coordination
• content creation
• paid and organic social media
• reporting and analytics
• operational campaign support

What You’ll Be Doing

Social Media & Content Marketing

• Creating and scheduling engaging social media content across TikTok, Instagram, LinkedIn, and other digital platforms
• Supporting the delivery of paid social campaigns including audience targeting, campaign setup, budget tracking, and reporting
• Assisting with content calendars, copywriting, social media scheduling, and campaign coordination
• Supporting video shoots, student-generated content, and campaign activations
• Monitoring social media trends, engagement, and platform performance
• Supporting community management and audience engagement across campaigns

Campaign Coordination & Marketing Operations

• Assisting with the delivery of digital and student marketing campaigns across multiple channels
• Supporting ambassador programmes and student activations across UK universities
• Coordinating campaign logistics, schedules, timelines, and reporting trackers
• Supporting onboarding, briefing, and communication with student ambassadors
• Assisting with campaign reporting, analytics, and performance insights
• Supporting paid media bookings, invoicing, budgeting, and campaign administration

Reporting & Analytics

• Assisting with campaign performance reporting across social, digital, and ambassador activity
• Tracking engagement metrics including reach, impressions, clicks, conversions, and ROI
• Helping produce client-facing reports and campaign summaries
• Conducting competitor and trend analysis to support future campaign planning

Key Criteria

• Strong interest in social media, digital marketing, content creation, or student engagement
• Excellent organisational skills with the ability to manage multiple projects and deadlines
• Strong written and verbal communication skills
• Comfortable using Excel, Google Sheets, PowerPoint, and digital tools
• Good understanding of platforms including TikTok, Instagram, LinkedIn, and emerging social trends
• Confident working collaboratively within a fast-paced team environment
• Proactive, adaptable, and solutions-focused mindset
• Comfortable communicating with students, ambassadors, clients, and internal stakeholders
• Interest in Gen Z marketing, youth audiences, or employer branding
• Experience managing social media accounts or creating digital content
• Experience with paid social media campaigns
• Experience within a university society, ambassador programme, internship, or marketing-related role
• Experience working on events, campaigns, activations, or student-focused projects
• Experience using scheduling or social media management platforms such as Hootsuite or Sprout Social
• Interest in marketing analytics, campaign reporting, or digital performance tracking

What We’re Looking For

We’re looking for somebody who is:

• creative and organised
• digitally engaged
• highly proactive
• commercially aware
• student-focused
• enthusiastic about marketing and social media

You might currently be studying or have recently studied:

• Marketing, Media, Communications, Business, Digital Marketing, PR, Journalism, Psychology, Events Management, Sociology, or another related subject.