Social Media Manager - Running

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About Frasers Group

At Frasers Group, we’re rethinking retail through digital innovation and unique store experiences. We serve consumers with the world’s best sports, premium, and luxury brands globally. Our brands include Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our Mission and Purpose

Mission: Building the world's most admired and compelling brand ecosystem.

Purpose: Elevating lives by providing access to the world’s best brands and experiences.

Our Principles

• Think without limits: Think fast, fearlessly, and lead your team.
• Own it and back yourself: Take responsibility for your role and results.
• Be relevant: Stay relevant to our people, partners, and the planet.

Join us and be fearless!

Job Description

Role: Social Media Manager focusing on our Running category and Seasonal Sports. Collaborate with creative strategists and handle the following responsibilities:

• Build social plans and schedules using our tools for team visibility.
• Create engaging copy to capture attention.
• Manage online community, respond to comments, and participate in discussions.
• Monitor social channels daily, analyze competitors, and share insights.
• Identify trends, hashtags, and participate in relevant conversations.
• Utilize existing content and generate new ideas for content creation.
• Establish our brand’s tone of voice according to our evolving brand positioning.
• Coordinate with creative and production teams for content briefs and shoots.
• Attend events to capture content, including being on camera if needed.
• Provide analytical reports demonstrating your impact.
• Work with paid media teams on campaigns and content distribution.
• Travel nationally and internationally as required.

Qualifications

• Strong organization and time management skills in a fast-paced environment.
• Attention to detail in creative and copywriting aspects.
• Ability to translate brand direction into engaging content.
• Understanding of cultural insights and social media engagement.
• Data analysis skills to inform creative strategies.
• Facilitation skills for workshops and creative sprints.
• Ability to create inspiring creative briefs.
• An interest in Running is a plus.

Additional Benefits

We offer a range of perks including:

• Reward, Recognition, and Opportunities: Monthly recognition schemes and performance bonuses.
• Frasers Festival: Annual celebration event with entertainment and activities.
• CEO Sessions: Quarterly opportunities to engage with leadership.
• Retail Reconnect: Store and warehouse visits to understand frontline operations.
• Employee Welfare: Fitness programs, mental health support, and financial assistance.

Next Steps

Our recruitment team will review applications and contact candidates for interviews, which may include behavioral and technical assessments.