Social Media Manager - RKC

The Kennel Club; City Of London; Hybrid; GBP 31,000 - 36,000; Full time

Job summary

A prestigious dog association in London is seeking a Social Media Manager to redefine its connection with the public through innovative campaigns. The role involves developing a comprehensive social media strategy, creating engaging content for various platforms, and managing both paid and organic campaigns. Ideal candidates will have experience in brand-focused environments and a strong passion for storytelling. This position offers a hybrid work model, allowing for flexible office presence.

Qualifications

• Proven experience as a Social Media Manager, ideally in a brand-focused or lifestyle environment.
• Strong understanding of key platforms, especially TikTok, Instagram, YouTube, and Facebook.
• A creative mindset with a passion for storytelling and visual content.

Responsibilities

• Leading the development of a bold, forward-thinking social media strategy that reflects our new brand positioning.
• Creating engaging, relevant content across platforms like Instagram, TikTok, Facebook, YouTube, LinkedIn, and more.
• Managing paid and organic social media campaigns, tracking performance, and optimizing for growth.

Skills

Social media strategy development

Content creation for social platforms

Influencer relationship management

Data analysis and performance tracking

Education

Degree in marketing or related field

Tools

Hootsuite

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Social Media Manager - Royal Kennel Club (RKC)

Location: London & Hybrid (2 days a week in our London offices)
Team: Revenue & Brand
Reports to: Senior Brand Manager - Royal Kennel Club
Salary: £31,200 - £36,000 DOE

Are you a creative storyteller with a passion for dogs and digital engagement?
We're looking for a Social Media Manager to help shape the voice of the newly repositioned Royal Kennel Club across social platforms. This is your chance to bring our heritage to life in fresh, modern ways - driving brand awareness, engagement, and advocacy among both loyal followers and new audiences.

What You'll Be Doing

• Leading the development of a bold, forward-thinking social media strategy that reflects our new brand positioning.
• Creating engaging, relevant content across platforms like Instagram, TikTok, Facebook, YouTube, LinkedIn, and more.
• Collaborating with marketing, product, and comms teams to ensure cohesive messaging and integrated campaigns.
• Managing paid and organic social media campaigns, tracking performance, and optimising for growth.
• Building relationships with influencers and brand advocates to amplify our reach and credibility.
• Reporting on performance and contributing to our ambitious goal of £5M profit by 2030.

What You'll Bring

• Proven experience as a Social Media Manager, ideally in a brand-focused or lifestyle environment.
• Strong understanding of key platforms - especially TikTok, Instagram, YouTube, and Facebook.
• A creative mindset with a passion for storytelling and visual content.
• Excellent communication skills and a collaborative spirit.
• Confidence in analysing data and turning insights into action.
• Experience with tools like Hootsuite and managing paid social campaigns.
• Bonus: Experience working with influencers and a degree in marketing or a related field.

Why Join Us?

This is more than a social media role - it's a chance to help redefine how the Royal Kennel Club connects with the world. You'll be part of a passionate team, working on meaningful campaigns that celebrate dogs, community, and innovation