Social Media Manager (Ref: 188024)

Forsyth Barnes; London; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading fashion & lifestyle brand in London is seeking a Social Media Manager to drive engagement across platforms like Instagram, TikTok, and YouTube. The role requires expertise in content creation and a deep understanding of digital trends. Responsibilities include developing compelling social content, managing influencer relationships, and monitoring performance metrics. Competitive salary and benefits are offered.

Benefits

Competitive salary and performance-based bonuses

33 days holiday

Career development opportunities

Collaborative work environment

Access to health and wellness benefits

Company pension contributions

Employee perks including product discounts

Qualifications

• 3+ years’ experience in social media or digital marketing.
• Deep knowledge of major social platforms.
• Strong understanding of content strategy and community building.

Responsibilities

• Develop and publish engaging content across major social platforms.
• Identify viral trends to ensure brand relevance.
• Report monthly on social performance with insights.

Skills

Social media expertise

Content creation

Digital marketing

Trend identification

Job description

Job Title: Social Media Manager

Location: West London, UK (On-site)

Salary: up to £40,000 per annum + Bonus & Benefits

Department: Marketing / Digital

Reports To: Head of Marketing

Company: Leading Fashion & Lifestyle Brand

Overview of the Social Media Manager

We’re seeking a bold and visionary Social Media Manager to lead our brand’s content and community presence across all social platforms. This isn’t just about following trends — it’s about setting them. Sitting at the intersection of culture, creativity, and innovation, you’ll produce platform-native content that drives engagement and sparks conversation globally.

As part of our award-winning creative team, you'll play a key role in redefining how a fashion brand shows up online. From Instagram to TikTok, YouTube, and beyond, you'll drive the strategy and execution of social content that’s visually powerful, culturally relevant, and community-first.

This role goes beyond posting — it’s about pushing creative boundaries. You’ll lead the development of fresh content formats, collaborate with trendsetting creators and influencers, and build an always-on social presence that excites, engages, and converts. You’ll also support international teams in maintaining a unified brand voice while enabling localised content execution.

If you live and breathe social media, obsess over digital storytelling, and thrive in a fast-paced creative environment, this is your platform to lead.

Key Responsibilities of the Social Media Manager

• Develop and publish engaging content across platforms such as Instagram, TikTok, and YouTube, including new and emerging channels.
• Identify viral trends and timely cultural moments, ensuring the brand participates in a relevant and impactful way.
• Maintain consistent brand voice and tone while respecting regional nuances.
• Monitor performance metrics to drive engagement, growth, and strategy evolution.
• Manage social media ad spend and boosted content when necessary.
• Report monthly on social performance with clear insights and actionable recommendations.
• Monitor and address copyright or impersonation concerns.

Campaign & Influencer Management

• Lead ambassador and influencer relationships, managing content pipelines and deliverables.
• Plan and execute product launch campaigns from ideation to rollout.
• Conceptualise and deliver branded content and social advertisements.
• Draft and manage contracts for creators, influencers, and brand partners.
• Collaborate with retail and distribution partners to amplify brand presence across their platforms.
• Evaluate and manage incoming collaboration proposals and influencer partnerships, tracking ROI and overall performance.

What We're Looking For

• 3+ years’ experience in social media, content creation, or digital marketing.
• Deep knowledge and active use of major social platforms.
• Familiarity with global digital trends and emerging platforms.
• Strong understanding of content strategy, community building, and organic engagement.
• Excellent creative instincts and a keen eye for digital storytelling.
• Proven ability to grow audiences and build brand equity through social media.

Key Competencies

• Passion for fashion, lifestyle, and youth culture.
• Strong storytelling ability through visual and written content.
• Highly organised and detail-oriented.
• A proactive problem solver with a can-do attitude.
• Clear communicator with a flexible and adaptive tone per platform.
• Confident team player with the ability to work independently.
• Always looking for innovative, forward-thinking ideas to elevate brand presence.
• Able to manage multiple deadlines and fast-paced project cycles.

Benefits:

• Competitive salary and performance-based bonuses
• 33 days holiday (inclusive of public holidays)
• Opportunities for career development in a fast-growing, culture-led company
• Collaborative and creative work environment
• Access to health and wellness benefits
• Company pension contributions
• Employee perks including product discounts and exclusive brand experiences.

Ref: 188024

Please contact [e-mail] for more information.