Social Media Manager (London or Manchester)

Bryan Cave Leighton Paisner LLP; London, Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading law firm is seeking a Social Media Manager to enhance its brand visibility and drive engagement through innovative social media strategies. The role involves managing social media accounts, creating impactful content, and collaborating with marketing teams to support the firm's objectives. The ideal candidate will have a strong background in social media management and a passion for creative communication.

Qualifications

• Proven work experience in social media and track record of increasing followers.
• Strong knowledge of social media platforms and best practices.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Manage the firm's social media accounts across various platforms.
• Monitor SEO developments and optimize campaigns.

Skills

Communication

Organizational Skills

Creativity

Education

Bachelor's degree in marketing

Bachelor's degree in communications

Tools

Social Media Analytics

Graphic Design Tools

Job description

You must have the required Legal capacity to enter into and be bound by these terms and conditions.In filling in this application you agree to the following rules (terms and conditions of application): Your application will be based on the information that you provide to us on the application form and any resume or other information you provide to the firm (“Application”). All information provided must be accurate and complete.

The information provided by me in this Application is true and complete. I agree that any omission, falsification or misrepresentation in the Application will be grounds for rejecting my Application or subsequent dismissal if employed by, or am a partner in, the organisation. Where consent is legally required (such as in Australia and Israel), I consent to the Firm conducting pre-hiring and other checks for advancement consideration. I also confirm that I have read and understood the privacy notice below. By choosing "Submit Application" I agree to the statements above.

Please click here to view our Privacy Notice, which explains how we collect and use personal information (“Information”) in connection with your recruitment. In particular:

1. The BCLP Firm to which you are applying is responsible (i.e., it is the ‘Data Controller’) for the Information it collects from you (please see our Legal Notices for further details).

You must have the required Legal capacity to enter into and be bound by these terms and conditions.In filling in this application you agree to the following rules (terms and conditions of application): Your application will be based on the information that you provide to us on the application form and any resume or other information you provide to the firm (“Application”). All information provided must be accurate and complete.

The information provided by me in this Application is true and complete. I agree that any omission, falsification or misrepresentation in the Application will be grounds for rejecting my Application or subsequent dismissal if employed by, or am a partner in, the organisation. Where consent is legally required (such as in Australia and Israel), I consent to the Firm conducting pre-hiring and other checks for advancement consideration. I also confirm that I have read and understood the privacy notice below. By choosing "Submit Application" I agree to the statements above.

Please click here to view our Privacy Notice, which explains how we collect and use personal information (“Information”) in connection with your recruitment. In particular:

1. The BCLP Firm to which you are applying is responsible (i.e., it is the ‘Data Controller’) for the Information it collects from you (please see our Legal Notices for further details).

2. Your Information will be used for your recruitment and potential advancement in the organization, and also to comply with our legal and regulatory obligations and those other relevant purposes in our Privacy Notice (including for equal opportunities monitoring and reporting where legally permitted; and for the improvement of our recruitment and other business processes). 3. We undertake pre-hiring checks of Partners and staff, and we undertake social media checks and collect criminal and regulatory records where legally permitted. Where required for your role, enhanced criminal records checks may also be needed. If you do not provide that Information (or your consent where applicable), we will not be able to recruit you. 4. We use external providers to undertake international verification, background and social media checks (including through electronic data sources; and directly with your current/previous employers, professional bodies/regulators and other third parties where appropriate). We also undertake certain verifications ourselves.

5. We will share certain Information with our international offices and select third parties, subject to appropriate safeguards.

For details of your privacy rights (including the right to object, where applicable, to our processing of your Information), please see our Privacy Notice . If you have any questions or wish to exercise your privacy rights, please send a written and dated request to [e-mail] .

Position(s) I am Applying for

Social Media Manager (London or Manchester)

Team:

Marketing and Business Development

Reports to

Interim Marketing Director

The Team

The marketing and business comprises specialists from backgrounds including BD, PR, communications, media, digital and operations. The result will be a dynamic and energetic team environment which nurtures fresh perspectives and works together to lend the firm a competitive advantage.

We take a holistic approach to marketing and business development, with the goal to help our lawyers win more work and make new connections. Because we are so transparently aligned to this core strategic objective, we enjoy full buy-in from the business including senior management, who have a clear view of how our work contributes to the overall success of the firm.

Purpose of job

The Social Media Manager will play a pivotal role in developing and implementing social media strategies to enhance BCLP’s brand visibility, connecting with the target audiences and driving engagement and business growth.

Key responsibilities

• Collaborate, develop and implement comprehensive, fully integrated firm-wide social media strategies to meet the firm’s objectives.
• Create and schedule a calendar of compelling and visually impactful, targeted content to engage with the firm’s online community.
• Monitor Search Engine Optimization (SEO) developments and share insights with relevant teams to maximize exposure of content on online platforms.
• Manage the firm's social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Optimise organic and paid campaigns to maximise exposure.
• Act as a visual content producer utilizing infographics, images, photography, video, etc.
• Support on copywriting and proofreading as required for website pages, and digital marketing materials.
• Collaborate with marketing teams to provide live ‘on-the-ground’ social media content posts when required.
• Be a brand guardian, ensuring brand guidelines, correct terminology, and tone of voice are adhered to in all written materials and communications.
• Establish and maintain clear processes and documentation to ensure smooth and effective collaboration across internal teams and external agencies.
• When necessary, respond in a timely manner to the firm’s online community in relation to enquiries, comments and posts and monitor and manage online reviews of the firm on reputation management platforms.
• Support in the provision of training and education across the firm on the use of social media
• Undertake analysis of social media metrics to evaluate campaign effectiveness, identify trends, and opportunities for improvement.
• Monitor social media developments to stay up-to-date on best practices and recommend new and creative strategies.
• Develop strong and lasting relationships with key stakeholders across the firm.

Experience and knowledge

• Bachelor's degree in marketing, communications, or a related field.
• Proven work experience in social media and track record of increasing followers for social media channels
• Strong knowledge of social media platforms, tools, and best practices and a desire to keep up-to-date on new developments
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content
• Proficient in social media analytics and reporting tools to monitor and evaluate campaign performance
• Creative mindset with the ability to think strategically and generate innovative ideas
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
• Up-to-date knowledge of the latest trends and best practices in social media marketing
• Experience in managing social media advertising campaigns is a plus
• Familiarity with graphic design tools and basic photo/video editing skills is desirable
• Savvy in all relevant digital channels
• Aware and on-top of social media news and trends

Skills and competencies

• Innovative and forward-thinking
• Highly organised
• Team player
• Able to manage competing priorities, requiring multi-tasking and working to tight deadlines
• Enthusiastic and eager to learn
• Professional, confident and at ease with all seniority levels
• Good digital and social media skills

Inclusion and equal opportunity

At Bryan Cave Leighton Paisner we understand the value of a diverse workforce and we believe people perform at their best when they can truly be themselves at work.We aim to create an inclusive environment where all our employees are valued, motivated and able to be themselves.To provide the best possible service to our diverse client base, we are committed to recruiting, retaining, rewarding and developing our people with regard to their abilities and contributions and without reference to their background, gender, gender identity or expression, ethnic origin, age, religion, sexual orientation, socio-economic status, political belief, disability or any other protected characteristic.

Bryan Cave Leighton Paisner is a firm with an increasingly flexible workforce and is supportive of flexible working arrangements, tailored to the individual, wherever possible.

Please feel free to speak to the Resourcing Team about the flexibility we are offering for this role.

Confidentiality

Bryan Cave Leighton Paisner will ensure all hardcopy and electronic materials containing confidential information are securely stored and accessible only to those authorised to view such content.

Disclosure

As a regulated firm of solicitors, Bryan Cave Leighton Paisner is required to undertake appropriate vetting of staff. In addition to completion, by applicants who accept a job offer, of a regulatory questionnaire, Bryan Cave Leighton Paisner uses a specialist provider to undertake professional verification and background checks (including through electronic data sources, and directly with employers and professional bodies/regulators) on our behalf. We will also undertake certain verifications ourselves.

Bryan Cave Leighton Paisner adopts a risk-based approach to its vetting procedures, which are only undertaken with consent, and in accordance with IT, legal and regulatory obligations. For further details, please see our recruitment website www.bclplaw.com