Social Media Manager London

What you'll bring to the team

Are you a digital storyteller with a passion for creating scroll-stopping content? Do you dream in memes, thrive in trends, and know exactly how to spark a conversation online?

At Merlin Entertainments, we create magical moments across some of the world’s most iconic attractions — from the London Eye and Madame Tussauds to SEA LIFE and The London Dungeon. Now, we’re looking for a Social Media Manager to help amplify our brand stories across our London Gateway attractions and SEA LIFE centres across the UK.

What You’ll Be Doing:

Social Media Strategy & Planning

1. Collaborate with the wider UK social media team to shape and roll out a cohesive social media strategy for London and SEA LIFE attractions nationally.
2. Set clear campaign goals, KPIs, and benchmarks that align with marketing and business objectives.

Content Creation & Scheduling

1. Be the creative force behind our organic social — from writing witty captions to producing eye-catching videos and planning shoots across attractions.
2. Share responsibility for the London attractions with another Social Media Manager, flexing focus based on seasonality and campaign priorities.
3. Ensure all content reflects Merlin’s tone of voice and global brand guidelines while keeping it fresh, fun, and platform-appropriate.

Campaign Management

1. Own the planning, execution, and optimisation of social media campaigns designed to drive engagement, footfall, and brand love.
2. Work closely with influencer partners, brand teams, and creative teams to deliver campaigns that leave a lasting impression.

Community Engagement

1. Monitor and engage with our growing social media communities — answering questions, joining trending conversations, and keeping the vibe friendly and fun.
2. Build relationships with fans, influencers, and advocates to spark conversation and loyalty.

Analytics & Reporting

1. Use Dash Social and other tools to track performance metrics and report on results.
2. Deliver monthly reports packed with insights, wins, and ideas to make our social output even better.
3. Keep your finger on the pulse of community sentiment and trends to help guide content decisions.

Cross-Functional Collaboration

1. Work closely with the other Social Media Manager for London to divide and conquer content responsibilities.
2. Collaborate across digital, regional marketing, PR, and global brand teams for consistent storytelling.
3. Align with the Paid Media Manager to ensure synergy between organic and paid social efforts.

Innovation & Trendspotting

1. Keep your eyes open for the next big trend — whether it’s a new platform feature, a viral challenge, or a clever brand moment.
2. Help lead innovation in digital storytelling, testing new formats and fresh ways of showcasing our brands.
3. Stay clued into competitors and cultural shifts that can shape our social approach.

Qualifications & Experience

1. 1–2+ years of experience in social media or digital marketing (bonus points if it’s in entertainment, hospitality, or travel!).
2. A solid grasp of all major platforms — Facebook, Instagram, TikTok, X (Twitter), YouTube — and how to tailor content for each.
3. Experience with social tools like Dash Social, Sprinklr, or Hootsuite, plus comfort with reporting and data analysis (Google Analytics, Meta Insights).
4. A flair for storytelling, a creative mindset, and top-tier writing and communication skills.
5. Comfort managing content shoots and liaising with multiple teams to get things done.
6. A collaborative spirit, strong attention to detail, and a passion for creating memorable digital experiences.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 28 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

If you have any questions or if you require any assistance because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.