Social Media Manager - Lingo (London)

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative health-tech company is seeking a dynamic Social Media Manager to lead its social media strategy and enhance brand awareness. This role involves creating engaging content, managing social platforms, and collaborating with marketing teams to align messaging while ensuring compliance with industry regulations. The ideal candidate will possess a blend of creativity and analytical skills, with a strong background in social media management, particularly within regulated sectors. Join a forward-thinking organization that values your contributions and offers a competitive salary and benefits package.

Benefits

Private Healthcare

Life Assurance

Defined Contribution Pension Scheme

Flexible Benefits Scheme

Qualifications

• Experience in social media management in regulated sectors.
• Strong understanding of social media platforms and analytics.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Manage and optimize social media platforms and content.

Skills

Social Media Management

Content Creation

Analytical Skills

Communication Skills

Influencer Marketing

Budget Management

Education

Bachelor's Degree in Marketing or related field

Tools

Sprinklr

Job description

Social network you want to login/join with:

Social Media Manager - Lingo (London), London

col-narrow-left

Client:

Abbott

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

3c55db5fb2eb

Job Views:

10

Posted:

26.04.2025

Expiry Date:

10.06.2025

col-wide

Job Description:

About Lingo

Meet Lingo, a new kind of health and wellness technology that gives personalised metabolic coaching based on data from your own body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratise healthcare, enabling consumers to take control of their own health.Join us and grow your career as you help Abbott shape the future of healthcare.

The position

Based from our London office (Fitzrovia), we are looking for a creative but also highly analytical Social Media Manager , to develop a comprehensive social media strategy and create and manage the brand’s online voice and image.

You will lead all of Lingo’s social media platforms, contributing to increasing awareness and knowledge of Lingo products and services in our target audiences. You will develop and implement the social media and influencer strategy and will conduct tasks according to a full social media calendar that is built around organically created content. You will lead the day-to-day management of our social media platforms, monitor online discussions in a timely manner, track performance and report on KPIs, and make recommendations for optimization and expansion to new social media platforms. You will create and publish high-quality, engaging content in line with the brand on all media platforms and review social media and other marketing metrics using analytical tools (e.g. Sprinklr) to build and improve campaign strategies and craft responses to customers’ feedback and messages on various platforms. You will also work closely with the UK Head of Marketing and Public Affairs to ensure messaging and content alignment, and fulfil due process to meet medical, regulatory, legal and compliance requirements, as well as collaborating with external agency partners to amplify Lingo’s social media efforts aligned with brand deliverables.

What you’ll need

• Prior experience in social media management, preferably in the health-tech, wellness, fin-tech, medical device or other highly regulated sector, with an understanding of compliance requirements.
• Proven experience in managing social media teams and working with external agencies.
• Strong understanding of social media platforms, algorithms, and analytic tools.
• Excellent communication skills, both written and verbal and ability to collaborate effectively with varied teams.
• Ability to create and manage a content calendar, with a focus on high engagement and driving sales.
• Experience with influencer marketing, social media advertising, and budget management.
• Knowledge of the health and medical industry, particularly in wearable technology, is a strong plus.
• Creative thinker with a passion for storytelling and building online communities.
• Ability to manage multiple projects simultaneously and meet deadlines, with a strong sense of urgency.
• Analytical; able to identify key insights and optimize social campaigns based on results.
• Sound judgment and problem-solving skills.

As you’d expect from a global healthcare company, Abbott offer a fantastic range of benefits to support you and your family including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.