Social Media Manager - GAME / Studio Retail

Frasers Group; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading retail company in City Of London seeks a passionate Social Media Manager to develop and manage content across various platforms. The role involves executing social media strategies, engaging with followers, and analyzing performance metrics to enhance brand presence. Ideal candidates should have experience in social media management and content creation, with strong analytical skills. This position offers a dynamic work environment and an opportunity to shape the brand's online vision.

Benefits

Peer-nominated rewards scheme

Quarterly access to CEO sessions

Wellbeing support and gym classes

Qualifications

• Experience in social media management and content creation.
• Proven track record of developing and executing social media strategies.
• Strong analytical skills to interpret social media metrics.

Responsibilities

• Develop and manage content for social media platforms.
• Create and implement social media strategies.
• Interact with followers and foster community engagement.

Skills

Social Media Strategy

Content Creation

Analytics

Community Engagement

Trend Monitoring

Job description

Social Media Manager - GAME / Studio Retail

Full-time

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

We’re seeking a passion, exciting and energetic Social Media Manager to join our new-look team. GAME and Studio brands are going through a monumental evolution, we have new brand direction, and a refined purpose and are building a new team to continue delivering this.

Working closely with our Social Lead and the wider social media and content creation team in-house the successful Social Media Manager will execute the strategy across GAME, Studio with the potential of additional social channels.

Key objectives will include reach, site traffic, engagement and paid CTR. They will ensure that all communication and content reflect each brand’s personality, deliver on key marketing objectives and leverage culture to drive relevance for our brands. Key channels will include Instagram, TikTok & Facebook in year one.

• Content Creation and Management: Develop, curate, and manage content for our social media platforms working closely with our creative and production teams to deliver your ideas.
• Attend shoots with models, celebrities and brands to capture social first photography and video content.
• Strategy Development: Create and implement social media strategies to align with business goals.
• Campaign Management: Plan, execute, and monitor social media campaigns.
• Engagement: Interact with followers, respond to comments and messages, and foster community engagement around relevant topics.
• Analytics and Reporting: Track, analyse, and report on social media performance metrics.
• Collaboration: Work with other departments (marketing, PR, customer service) to coordinate efforts.
• Trend Monitoring: Stay updated on social media trends, tools, and best practices whilst sharing insight & ideas with wider teams.
• Develop engaging copy that grabs attention both in long and short forms.
• Be our brand’s social media presence and establish our tone of voice taking direction from our new brand positioning and evolution.
• Working with the paid social team to execute paid-for campaigns, distributing content across the platforms where the consumer lives.

• Meticulous organization and timekeeping within a fast-paced and energetic team that juggle multiple projects and tasks.
• Attention to detail from a creative and copywriting point of view.
• Ability to understand and translate brand direction and purpose into social ideas and content.
• Ability to identify relevant cultural insights and apply these to your creative thinking.
• Deep understanding of how people engage with social platforms, and how behaviour is changing.
• Ability to translate data into insights to inform creative strategy.
• Great facilitation skills – for workshops and creative sprints.
• Ability to develop inspirational creative briefs for the creative content team.
• Fundamental that you have a solution-orientated mindset.

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities – Frasers Champion: peer-nominated scheme with eight winners receiving double pay for a month when they demonstrate the company principles.
• Frasers Festival – a head office and retail staff celebration with a brand village, guest speakers, entertainment and fitness challenges.
• CEO Sessions – quarterly access for 20 employees to engage with the CEO and leadership team.
• Retail Reconnect – two days in stores or the warehouse to understand frontline impact and generate ideas to improve operations.
• Employee Welfare – Frasers Fit (free gym classes and discounted memberships) and Retail Trust support (24/7 wellbeing helpline, counselling, financial/legal support).

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter—this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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