Social Media Manager (Freelance)

Palefire Studio; London; Hybrid; GBP 100,000 - 125,000; Part time

Job summary

A creative design studio in London seeks a part-time freelance Social Media Manager to enhance their online presence. The role involves planning engaging content for Instagram and Pinterest, managing community engagement, and collaborating with the Head of Content. Ideal candidates should have strong visual content skills and proficiency in tools like Adobe Photoshop and InDesign.

Qualifications

• Visually led creative bursting with ideas and energy.
• Instinctive understanding of social media dynamics.
• Detail-oriented with a strong feel for contemporary design.

Responsibilities

• Plan and publish daily Instagram content.
• Curate relevant imagery and inspiration.
• Manage community engagement effectively.

Skills

Content creation skills

Strong aesthetic judgement

Proficient in Adobe Photoshop

Strong copywriting skills

Tools

Adobe InDesign

Canva

Scheduling tools (Later, Planoly)

Job description

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Social Media Manager (Freelance), London

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Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

fc79b0778ec6

Job Views:

5

Posted:

01.08.2025

Expiry Date:

15.09.2025

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Job Description:

PALEFIRE STUDIO

FREELANCE SOCIAL MEDIA MANAGER

Location: Winchester House, SW9 6EJ (ideally in person most of the time)

Commitment: 1-1.5 days a week (tbd)

Fee: £250-£350 per day (depending on experience and commitment)

Start date: As soon as possible

To apply: We will review applications as they arrive and will close the advert once the role is filled, therefore please apply as soon as possible.

ABOUT PALEFIRE

Palefire is a small, independent design studio creating imaginative, artistic lighting for the home. Founded in October 2021, our debut collection U/V has been featured in T Magazine, FT How to Spend It, Elle Decoration, House & Garden, and more. We're visually driven, creatively ambitious, and rooted in the world of interiors, art, and design.

Our growth has been fuelled by organic press and Instagram, and have started experimenting with paid social since May 2025. We have a strong visual identity and tone of voice, and we're now looking for someone to help us express this more consistently and inventively across our social platforms.

THE ROLE

We're looking for a part-time freelance Social Media Manager who is imaginative, visually fluent, and full of ideas. You'll create and publish original, engaging content that reflects our world—while helping us grow our online presence and community.

You'll work under the guidance of our freelance Head of Content, who oversees all content marketing activity. You'll collaborate closely with them to plan, schedule and execute social content, and may also assist the Creative Director during shoots or with ad-hoc visual tasks. This is a highly collaborative, hands-on role best suited to someone who loves the world of interiors and design.

ABOUT YOU

• You are a visually led creative, bursting with ideas and energy
• You have strong content creation skills across formats: image, video, and written
• You instinctively understand what works on Instagram and Pinterest—and how to tailor content accordingly
• You're analytical enough to track what's working and adjust accordingly
• You're detail-oriented with strong aesthetic judgement and a feel for contemporary design
• You're comfortable working within an existing brand identity while still contributing creatively
• You're happy to be guided by an editorial lead, and enjoy working as part of a small, collaborative team
• You're self-aware: you know your strengths, and where you might need to bring in collaborators.
  
  

RESPONSIBILITIES

• Plan and publish engaging daily Instagram content (Posts, Reels, Stories), in line with Palefire's visual and editorial direction
• Ideate and develop creative content using both existing assets (product/lifestyle imagery) and new material
• Curate and source relevant imagery and inspiration from press, collaborators, archives, or online
• Create cost-effective content using tools like collages, animation, AI or gifs
• Manage community engagement and help build meaningful online relationships
• Post regular content to Pinterest using our archive and new assets
• Collaborate with our paid media freelancer and the Head of Content by providing assets for Instagram ads
• Assist the Creative Director on visual content creation, such as behind-the-scenes footage or ad-hoc production support (not leading shoots)
• Support the Head of Content in refining and improving content strategy over time
  
  

SKILLS

• Proficient in Adobe Photoshop and InDesign (essential)
• Familiarity with Canva, Adobe Express, CapCut or similar (a plus)
• Experience using scheduling tools such as Later or Planoly
• Strong copywriting skills for captions, stories, and basic community comms
• Comfortable briefing or liaising with freelancers (e.g. videographers, designers)