Social Media Manager - Football

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At Frasers Group, we’re rethinking retail. Through digital innovation and unique store experiences, we serve consumers with the world’s best sports, premium, and luxury brands globally. As industry leaders, we elevate the retail experience through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our mission – We are building the world’s most admired and compelling brand ecosystem.

Our purpose – We are elevating the lives of many by providing access to the world’s best brands and experiences.

At Frasers Group, we fear less and do more. Our people are forward thinkers driven to operate outside their comfort zones to shape the future of retail. The potential for career growth is vast, and the experience gained is unparalleled. To thrive here, you should embody our principles:

• Think without limits - Think fast, fearlessly, and lead your team.
• Own it and back yourself - Take responsibility for the basics, your role, and results.
• Be relevant - Stay relevant to our people, partners, and the planet.

Are you ready to join the Fearless?

Job Description

We’re seeking a hungry and energetic Social Media Community Manager to join our evolving team. Sports Direct is undergoing a significant transformation with a new brand direction and purpose, and we are building a new team to drive this change.

Working closely with our Social Strategist and content creation team, the Football Social Media Manager will execute strategies across Sports Direct Football’s social channels. Key objectives include increasing reach, site traffic, engagement, and paid CTR. The role involves ensuring all communication and content reflect each brand’s personality, meet marketing objectives, and leverage culture to enhance relevance. Primary channels will include Instagram, TikTok, and Facebook in the first year.

THIS ROLE IS RIGHT FOR YOU IF...

• You are passionate about football and sports and eager to collaborate with major brands like Nike, adidas, PUMA, and New Balance.
• You aim to innovate continuously across social channels, optimizing through test-and-learn methods.
• You want to gain experience shooting with top athletes like Jack Grealish, Cole Palmer, and Reuben Dias.
• You understand this is not a traditional 9-5 role and are willing to work around cultural moments, sometimes outside regular hours, with international travel involved.

WHAT YOU WILL BE DOING IN YOUR ROLE

• Develop and manage social media content, collaborating with creative and production teams.
• Attend athlete shoots to produce social-first photography and videos.
• Create and implement social media strategies aligned with business goals.
• Plan, execute, and monitor social media campaigns.
• Engage with followers, respond to comments/messages, and foster community.
• Analyze and report on social media performance metrics.
• Coordinate with marketing, PR, and customer service teams.
• Stay updated on social media trends and share insights with teams.
• Develop compelling copy for various formats.
• Establish and maintain our brand’s tone of voice based on new positioning.
• Work with paid social teams to execute campaigns and distribute content effectively.

Qualifications

• Excellent organization and time management in a fast-paced environment.
• Attention to detail in creative and copywriting aspects.
• Ability to translate brand direction into engaging social content.
• Understanding of cultural insights and their application to content.
• Deep knowledge of social platform engagement and behavioral trends.
• Ability to analyze data and inform creative strategies.
• Strong facilitation skills for workshops and sprints.
• Ability to craft inspiring creative briefs for content teams.

A STRONG CULTURAL FIT

• Energetic team player who can keep pace with us.
• Solution-oriented mindset.
• Passion for fashion and sport, staying active and culturally aware.

Additional Information

Along with your benefits, we offer various perks:

Reward, Recognition, and Opportunities

• Frasers Champion – Monthly peer nominations recognizing individuals embodying our principles, with rewards.
• Fearless 1000 – Achieve share price targets for bonuses, with top performers receiving significant rewards.
• Frasers Festival – Celebrations for staff, featuring brand villages, speakers, entertainment, and activities.
• CEO Sessions – Quarterly sessions with leadership for employee engagement.
• Retail Reconnect – Opportunities to spend time in stores or warehouses to understand frontline operations and contribute ideas.

Employee Welfare

• Frasers Fit – Free gym classes, discounted memberships, and wellbeing app supporting physical, financial, and mental health.
• Retail Trust – Free mental health support, helpline, counseling, and financial/legal advice.

What’s next?

Our recruitment team will review applications and notify all candidates. Shortlisted candidates may undergo behavioral interviews focusing on culture fit, followed by technical interviews, possibly including a presentation or task to demonstrate skills.