Social Media Manager, EU Social Media Team

Amazon; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Amazon Prime Video is seeking an inspirational storyteller to join their EU Social Media team. The ideal candidate will develop impactful social campaigns while utilizing data to enhance engagement and follower growth. Passion for entertainment and experience with major brands will drive success in this role.

Qualifications

• Experience supporting Editorial Content campaigns for major brands.
• Passionate about entertainment and social media.
• Proven success in generating Earned Media.

Responsibilities

• Develop channel and growth strategies for Prime Video's social media.
• Implement standout social campaigns for launches and local content.
• Conduct analytics of social campaigns and editorial content impact.

Skills

Storytelling

Data Analysis

Social Media Strategy

Creative Output

Trend Analysis

Job description

DESCRIPTION

We're Amazon Prime Video's in-house EU Social Media team. Content & Pop-Culture Junkies at heart, we believe that the best stories empower people and drive meaningful change in the world, one episode at a time. Our ambition is to connect authentically with customers through topical & locally-nuanced stories that entertain, delight or inspire. This involves planning, creating, iterating and distributing bespoke Editorial Content in various formats through Social Media platforms. We strive to make our feeds as engaging as our customers' favourite TV shows.
We're peculiar and highly innovative. Curiosity and innovation are highly encouraged and valued. We like to say yes to big thinking, understanding that means taking well-calculated risks and occasionally failing, but always learning. All of us are owners who are in it for the long-term, so we don't hesitate to roll up our sleeves to get things done. We don't believe in "That's not my job", and focus on doing what's right for our customers. We like to say that it's always Day 1 - we're constantly looking to re-invent ourselves, breaking things (and building better things) along the way, while making history.
We are looking for an inspirational storyteller with significant experience supporting best-in-class Editorial Content campaigns for major brands (agency or client side). Based in Amsterdam.
You are genuinely passionate about Entertainment - if you spend your weekends recommending to your friends what show or movie they should watch next, that's a great start. You have a deep understanding of what content resonates across the Social Media landscape; few things make you happier than a well-crafted caption. You obsessively keep up with the latest digital trends, and you probably dabbled with AR or introduced your friends to the world of TikTok challenges. You stay curious, humble, and open-minded, and have experience crafting emotional stories that people connect with. You have a ruthlessly high bar for Creative output, and you're able to seamlessly switch between 'doing it yourself' and 'sprinkling magic dust' on agency work. You're comfortable using data to test and refine your output, as well as prove impact.

Key job responsibilities
- Development and implementation of channel and growth strategies for Prime Video's Social presence in the UK
- Development and implementation of standout Social campaigns for local as well as global/international launches and distinct Editorial content across Prime Video's UK Social handles that drive follower growth, engagement and watch time
- Drive highest-bar measurement and analytics of Social campaigns and Editorial across Social platforms including cadenced reporting
- Identification of and tapping into topical trending content, making Prime Video part of the conversation, understanding of what content resonates across the Social Media landscape
- Close partnership with internal (e.g. Marketing, PR, Content Teams) and external stakeholders (e.g. agencies, production companies, talent) including collaboration with Social platform to identify new opportunities and ensure the business is adopting the latest product features and best practices
- Management of Social campaign and always-on content budget
- A reasonable volume of business trips will be required (e.g. for Social productions, team meetings, summits)

BASIC QUALIFICATIONS

- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- Professional experience in Creative and/or Editorial
- Proven success in generating Earned Media for recognized brands

PREFERRED QUALIFICATIONS

- Significant experience in delivering integrated and social-first campaigns
- Significant experience in managing creative/social agencies
- Comfortable in engaging with external partners like production companies, talent or influencers
- Paid Social expertise

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