Social Media Manager, Decanter

TN United Kingdom; London; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

Join a forward-thinking company as a Social Media Manager for a luxury wine brand. You will drive innovation and growth by managing social media platforms, creating engaging content, and executing successful strategies. With a focus on collaboration and creativity, this hybrid role offers the chance to make a significant impact in expanding the brand's reach to wine lovers worldwide. If you have a passion for social media and a keen interest in wine, this is an exciting opportunity to showcase your skills and contribute to a leading media brand.

Qualifications

• Proven experience in developing social media strategies and content.
• Strong copywriting and storytelling skills for engaging narratives.

Responsibilities

• Oversee all social media activity and maintain brand consistency.
• Collaborate with editors and marketing managers to execute social media operations.

Skills

Social Media Strategy Development

Content Creation

Copywriting

Social Media Analytics

Video Content Creation

Customer Engagement

Tools

Google Analytics

Adobe Analytics

Meta Business Suite

Looker Studio

Job description

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This is a really exciting opportunity to work on a luxury brand, Decanter. To own the social media platforms and really drive innovation, change and growth from the experience you bring to the role.

Founded in 1975, Decanter is the oldest consumer wine publication in the UK and is now the world’s leading wine media brand. Today, Decanter reaches over 660,000 wine lovers every month from 99 countries around the globe via print and digital editions, Decanter magazine, and popular social media channels. Decanter provides authoritative content, independent advice, and inspirational events and competitions, such as the highly respected Decanter World Wine Awards.

What you'll be doing...

As the Social Media Manager for Decanter, you will oversee all social media activity across platforms, including editorial (print and online), events, sales, and awards.

You will collaborate closely with Decanter product editors and the Premium, Events, and Awards Marketing Managers to plan and execute the daily social media operations of the brand. Maintaining consistency in brand tone, image, and style across all platforms, you will create innovative and engaging content, expanding Decanter's reach to new audiences. A strong social media experience across all platforms and expertise in developing attention-grabbing, thumb-stopping content are essential. A keen interest in wine and the ability to repurpose content for social media are also required. Experience with paid campaigns is preferable.

Experience that'll put you ahead of the curve...

• Proven ability to develop and execute successful social strategies, including growth tactics, customer retention, engagement, and content creation.
• Demonstrated experience as a Social Media Manager or similar role, with a portfolio showcasing successful organic and paid campaigns and content creation tailored for various social channels.
• Excellent copywriting and storytelling skills, with the ability to craft compelling narratives from different perspectives.
• Strong skills in designing, creating, and implementing content for multiple social media platforms, including video content, to engage audiences and drive brand awareness.
• A hands-on approach with high attention to detail, capable of working accurately under tight deadlines with flexibility.
• Experience with social analytics tools and campaign dashboards such as Google Analytics, Adobe Analytics, Meta Business Suite, and Looker Studio.
• Creative flair combined with deep social media knowledge to generate innovative ideas.

Internal Job Family Level P7

The expected salary range is £26,000 - £38,000.

This is a hybrid role based in our London office, working three days in the office and two from home.

Who are we…

We’re Future, a company with over 3,000 colleagues across 250+ brands, reaching 400 million people monthly worldwide through websites, events, and magazines. We have ambitious growth plans and are seeking talented individuals to join us.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We promote diversity and inclusion in all aspects of our work, including recruitment. We are an equal opportunity employer committed to unbiased hiring and inclusive workplaces. Our culture values respect and fairness for all employees.

Please let us know if you need any reasonable adjustments so we can support you during the application process!

Learn more about Our Future, Our Responsibility on our website.