Social Media Manager - D2C

Headliners Recruitment; City Of London; Remote; GBP 40,000 - 55,000; Full time

Job summary

A leading recruitment agency is seeking a creative Social Media Manager to lead the social media presence of a fast-growing health and wellness brand. This fully remote UK role offers a competitive salary of up to £55K. Candidates should have 4–6 years of experience in social media, a passion for storytelling, and a track record of community engagement. This is a great opportunity to shape a brand's voice and drive commercial impact.

Qualifications

• 4–6 years experience leading social media for wellness, health, food, drink, or lifestyle brands.
• Proven success in growing engaged communities and driving measurable impact.
• A video-first creative mindset with a passion for storytelling and trend-spotting.

Responsibilities

• Shape and execute a best-in-class social strategy that drives real growth.
• Lead the creation of thumb-stopping, video-first content that tells powerful stories.
• Build influencer partnerships and community programmes that spark authentic advocacy.

Skills

Social media strategy

Influencer partnerships

Video content creation

Analytics and insights

Job description

Overview

Social Media Manager Fully remote UK based role Perm up to £55K

Ready to take a fast-growing consumer brand to the next level?

We are looking for a creative, data-driven and culture-savvy Social Media Manager to lead and scale the social presence of one of the UK s most exciting functional nutrition brands.

This isn’t just about scheduling posts it’s about building movements. You’ll lead bold, scroll-stopping social strategies that inspire millions, driving brand awareness, engagement and loyalty across TikTok, Instagram, YouTube Shorts, Pinterest and emerging platforms.

Working alongside a passionate marketing team, you’ll:

• Shape and execute a best-in-class social strategy that drives real growth.
• Lead the creation of thumb-stopping, video-first content that tells powerful stories.
• Build influencer partnerships and community programmes that spark authentic advocacy.
• Use analytics, insights and trends to keep the brand ahead of the curve.

You’ll bring:

• 4–6 years experience leading social media for wellness, health, consumer, food, drink or lifestyle brands.
• Proven success in growing engaged communities and driving measurable impact.
• A video-first creative mindset with a passion for storytelling and trend-spotting.
• An entrepreneurial, make it happen approach and the confidence to innovate fast.

If you live and breathe social, love blending creativity with commercial impact, and want to shape the voice of a health and wellness brand on a mission this is your opportunity.

Apply now to make your mark on one of the most dynamic, fast-scaling names in the space.