Social Media Manager - D2C

Headliners Recruitment; Birmingham; Remote; GBP 40,000 - 60,000; Full time

Job summary

A rising recruitment agency is seeking a Social Media Manager for a remote position. The role involves shaping social media strategy for a growing wellness brand, leading creative campaigns, and driving engagement. Candidates should have a proven track record in consumer brands and experience in multi-channel social media management. Benefits include a 75% discount on subscriptions, private medical cover, and generous holiday allowance.

Benefits

75% discount on client subscription

Private medical cover

5% pension contribution

Discretionary bonus

25 days' holiday plus bank holidays

Qualifications

• Proven track record in leading social media strategy for consumer brands.
• 4–6 years' experience in managing multi-channel social media.
• Strong understanding of influencer marketing and ROI measurement.

Responsibilities

• Shape social media strategy for brand growth.
• Lead content creation and community engagement.
• Collaborate with marketing teams for campaign integration.

Skills

Social media strategy leadership

Creative campaign development

Cross-functional collaboration

Influencer marketing

Data-driven optimization

Job description

Social Media Manager - D2C - Fully UK Remote

Shape the social media strategy for a rising D2C wellness brand and make your mark on the fastest-growing names in health and wellness. You’ll lead creative, high-impact campaigns that drive real engagement and brand growth.

You’ll have the freedom to focus on what you do best. You’ll also get a 75% discount on clients subscription, private medical cover through Bupa Connect and a 5% pension contribution.

There’s also a discretionary bonus and 25 days’ holiday plus bank holidays, giving you plenty of time to recharge.

What you\'ll do

You\'ll take ownership of social media strategy, turning bold ideas into measurable results. This isn’t a scheduling job, it’s a chance to flex your creativity and strategic thinking.

From crafting viral video content to forging partnerships with influencers, your work will directly power brand awareness, customer acquisition and long-term loyalty. You’ll shape and scale a high-impact strategy that connects millions with a growing family of brands.

You\'ll lead social strategy and growth, content creation and storytelling, community engagement, data-driven optimisation and influencer partnerships. You\'ll work closely with the Head of Brand & Communications and the wider marketing team to bring bold ideas to life.

What you\'ll need

• Proven track record of leading social media strategy and execution for fast-growth consumer brands, ideally within health, wellness, food & drink or lifestyle sectors
• Minimum 4–6 years’ experience managing and scaling multi-channel social media ecosystems (organic + paid integration)
• Demonstrated success in driving measurable growth in engagement, community size and brand awareness across platforms

Experience collaborating cross-functionally with brand, creative and e-commerce teams to deliver integrated, performance-driven campaigns is also essential, as is a strong understanding of influencer and ambassador marketing, from outreach and negotiation to content delivery, content distribution per format and ROI measurement.

About the company

Functional beverages, FMCG, Food and beverage, and Health and Wellness sectors are all represented in the brands you'll be working with. These are two of the most engaging, influential and talked-about names in the space, and you’ll help drive their continued success.