Social Media Manager - BBC Radio 1

BBC; London; Hybrid; GBP 47,000 - 52,000; Full time

Job summary

A leading media organization in London is seeking an experienced Social Media Manager to enhance the online presence of their music radio network. The ideal candidate will lead social campaigns, create engaging content for platforms like TikTok and Instagram, and work within a collaborative team environment. Strong knowledge of youth culture and significant experience in a similar role are essential. This position offers a competitive salary and the possibility of flexible working arrangements.

Qualifications

• Deep understanding of BBC Radio 1, its audience, and the music it champions.
• Strong knowledge of social video platforms and how young users discover music and audio content.
• Proven experience in creating campaigns that resonate with youth audiences.
• Significant experience as a Social Media Manager or content lead in a creative industry.
• Proficient in Adobe Creative Suite with strong video and image editing skills.

Responsibilities

• Plan, schedule, and curate engaging content across Radio 1’s social media channels.
• Lead and support major social campaigns, responding to trends.
• Manage the day-to-day tasks of the Radio 1 social media team.
• Amplify key radio moments weekly for maximum impact.
• Ensure all content complies with BBC and Ofcom policies.

Skills

Deep understanding of BBC Radio 1

Strong knowledge of social video platforms

Proven experience creating youth-focused campaigns

Significant experience as a Social Media Manager

Proficient in Adobe Creative Suite

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Sounds

LOCATION: London

PROPOSED SALARY RANGE: £47,000 - £52,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

We’re looking for a creative and experienced Social Media Manager to help shape the online presence of BBC Radio 1. You’ll lead the charge in bringing our radio moments to life through engaging short-form video and social content, helping young audiences discover the best of our live radio, music, and podcasts.

WHY JOIN THE TEAM

BBC Radio 1 is one of the UK’s most iconic youth radio networks, and our central social media team plays a vital role in connecting with millions of fans every week. You’ll be part of a collaborative, fast-paced, and innovative environment where creativity thrives. From A-list interviews to live music events like Glastonbury, you’ll have the opportunity to work on high-impact campaigns that celebrate music and culture, while shaping the visual identity of a brand loved across the UK.

Your Key Responsibilities And Impact

• Plan, schedule, and curate engaging content across Radio 1’s social media channels.
• Lead and support major social campaigns, responding to trends and creating shareable, social-first formats.
• Manage the day-to-day tasks of the Radio 1 social media team and coordinate with internal and external suppliers.
• Amplify key radio moments weekly, ensuring content reaches beyond owned channels for maximum impact.
• Produce authentic, relatable content that brings our audio output to life for young audiences.
• Ensure all content complies with BBC and Ofcom policies, and support teams and suppliers in meeting these standards.
• Collaborate with other music social media managers, editors, and marketing leads to deliver cohesive content strategies.
  
  

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Deep understanding of BBC Radio 1, its audience, and the music it champions.
• Strong knowledge of social video platforms and how young users discover music and audio content.
• Proven experience in creating campaigns that resonate with youth audiences—examples will be requested.
• Significant experience as a Social Media Manager or content lead in a creative industry.
• Proficient in Adobe Creative Suite with strong video and image editing skills, especially for TikTok, Instagram Reels, and YouTube Shorts.
  
  

Desired But Not Required

• Experience working on large-scale music events or podcast launches.
• Familiarity with BBC editorial and compliance standards.
• Knowledge of social media analytics and how to apply insights to content strategy.
• Strong interpersonal skills with the ability to build relationships across teams.
• Experience commissioning content from external creators or agencies.
  
  

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply. Please note: there is no need to submit a cover letter for this role, please provide a CV and answer the application questions (as we will not be able to consider applications without this).

CP25

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.