Social Media Manager - 12 month FTC

AG Barr; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading beverage company in the UK is seeking a Social Media Manager to develop and execute engaging social media strategies for brands like IRN-BRU and Rubicon. The ideal candidate should have at least 2 years of marketing experience and strong skills in community management and content creation. This position offers up to 34 days of holiday and a range of employee benefits, including life assurance and a pension plan.

Benefits

Up to 34 days holiday

Flexible holiday trading

Living Wage Employer

Peppy Health

Life assurance

Save as you earn scheme

Free products during working hours

Pension

Annual salary review

Qualifications

• Proven experience in social media, preferably within FMCG, with 2+ years in marketing roles.
• Hands-on experience with social platforms and scheduling tools.
• Strong skills in multimedia content creation and video editing.

Responsibilities

• Develop and oversee social content strategies across platforms.
• Manage community growth initiatives and influencer partnerships.
• Analyze performance metrics and optimize paid social campaigns.

Skills

Social media management

Content strategy development

Community management

Performance analytics

Video editing

Adobe Photoshop

TikTok marketing

Tools

Sprinklr

Hootsuite

Google Analytics

Canva

Job description

Social Media Manager - 12 month FTC, London

Client:

AG Barr

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

a7035920dc68

Job Views:

8

Posted:

11.08.2025

Expiry Date:

25.09.2025

Job Description:

Job Title: Social Media Manager

Location: Any HUB (Middlebrook, Milton Keynes, Cumbernauld, or London)

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that values diversity, cares for our communities, and minimizes environmental impact.

Our core is Barr Soft Drinks, home to iconic brands like IRN-BRU, RUBICON, and BARR flavors. We also own brands like Boost, FUNKIN, and MOMA.

Join us now!

What we’re looking for…

We need a Social Media Manager to lead the strategic development and execution of social media initiatives for our brands, including IRN-BRU, Rubicon, KA, and Barr. You will define impactful social content strategies, ensure a strong online presence, and maximize brand impact through resonant content, community management, and ROI-driven campaigns.

Responsibilities include:

• Develop and oversee social content strategies across platforms, ensuring brand consistency and audience engagement.
• Manage community growth initiatives and influencer partnerships, establishing clear TOV guidelines.
• Analyze performance metrics, define KPIs, and optimize paid social campaigns for conversion and ROI.
• Manage social media budgets and resources efficiently.
• Collaborate with internal teams and external agencies for successful campaign execution.

What you’ll bring…

• Proven experience in social media, preferably within FMCG, with 2+ years in marketing roles.
• Hands-on experience with social platforms, scheduling tools (Sprinklr, Hootsuite, Buffer), and analytics tools (Google Analytics, Facebook Insights, TikTok).
• Strong skills in multimedia content creation, video editing, and proficiency with Adobe Photoshop, Canva.
• Analytical skills to interpret trends, optimize content, and analyze competitor activity.
• Self-starter attitude, able to work independently and collaboratively.
• Creative mindset focused on brand building and consumer engagement, including Gen Z.
• Understanding of social media algorithms, paid advertising, and emerging tech like AI and ML.

What we offer…

We promote a diverse, inclusive culture, investing in our employees’ development. Our benefits include:

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Peppy Health
• Life assurance
• Save as you earn scheme
• Free products during working hours
• Pension
• Annual salary review

We welcome applicants with disabilities and are happy to discuss any reasonable adjustments needed. No agency CVs accepted. Closing date: 14th August.