Social Media Manager - 12 month FTC

AG Barr; Cumbernauld; On-site; GBP 35,000 - 45,000; Full time

Job summary

A well-known beverage company based in Cumbernauld is seeking a Social Media Manager to drive their digital marketing strategy. The role involves managing content, engaging with audiences, and optimizing social media campaigns for brands like IRN-BRU and Rubicon. The ideal candidate will have proven FMCG experience and a passion for creating compelling online content. This position offers a competitive salary and comprehensive benefits package.

Benefits

Up to 34 days holiday

Flexible holiday trading

Pension

Annual salary review

Free AG Barr products

Life assurance

Qualifications

• Proven experience in social media, ideally within FMCG.
• Hands-on experience managing social activity across multiple platforms.
• Strong skills in creating engaging multimedia content.

Responsibilities

• Define and drive social content strategy across all platforms.
• Lead community growth and influencer partnerships.
• Manage and optimise social media budgets.

Skills

Social media management

Content creation

Analytical skills

Community engagement

Tools

Adobe Photoshop

Google Analytics

Sprinklr

Hootsuite

Canva

Job description

Social Media Manager - 12 month FTC, Cumbernauld

Client:

AG Barr

Location:

Cumbernauld, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Expiry Date:

25.09.2025

Job Description:

Job Title: Social Media Manager

Location: Any HUB (Middlebrook, Milton Keynes, Cumbernauld or London)

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for a Social Media Manager to lead the strategic development and execution of all social media initiatives for AG Barr's iconic portfolio, including IRN-BRU, Rubicon, KA and Barr. You’ll be instrumental in defining and delivering impactful social content strategies, ensuring a strong, results-driven online presence maximizing our brand impact. This role requires a deep understanding of core audiences to strategise resonant content, lead creation, oversee community, and drive measurable ROI, ideal for a visionary leader passionate about shaping AG Barr's digital marketing future.

As our Social Media Manager you will…

• Define and drive the overarching social content strategy across all platforms, ensuring brand alignment and audience relevance. Oversee all aspects of content ideation, production, and for some brands agency management for high-impact campaigns.
• Lead the development and execution of strategies for community growth and influencer partnerships, leveraging audience insights and establishing clear TOV guidelines for strategic impact.
• Lead strategic performance analysis, defining KPIs, translating data into actionable insights for digital and business strategies. Oversee paid social optimization for conversion and ROI, including competitor analysis.
• Strategically manage and optimise social media budgets and resources, ensuring efficient allocation and measurable ROI.
• Drive cross-functional collaboration with Brand Marketing and internal stakeholders, ensuring strategic alignment to strategy. Cultivate high-performance relationships with external agencies for successful campaign execution.

What you’ll bring…

• Proven experience in social media, including direct content creation, ideally within FMCG. Highly desirable to have 2+ years in broader marketing roles.
• Platform & Tool Proficiency: Hands-on experience managing day-to-day social activity across multiple platforms, utilising scheduling tools (Sprinklr, Hootsuite, Buffer) and analytics tools (Google Analytics, TikTok, Facebook Insights).
• Creative & Content Production: Strong skills in creating engaging multimedia content, including video editing and proficiency with Adobe Photoshop, Video Editor, and Canva. Excellent copywriting and editing skills for diverse platforms.
• Performance & Analytics: Strong analytical skills to interpret trends and apply insights to social strategies, optimise content for engagement, and analyse competitor activity.
• A self-starter mindset—able to take initiative and work both independently and collaboratively.
• Creative thinker with a passion for building brands and creating memorable consumer experiences!
• Passion and care for audiences of today and tomorrow - including gen-z
• Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
• Knowledge and experience in collaborating with content creators and managing influencer seeding.
• Knowledge and understanding of algorithms, including paid advertising
• Tech advances that can fuel future efficiencies, including AI and ML.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Peppy Health
• Life assurance
• Save as you earn scheme
• Free AG Barr products throughout your working day
• Pension
• Annual salary review

And much more!

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 14th August