Social Media Manager - 12 month FTC

AG Barr; Bolton; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading beverage company in the UK seeks a Social Media Manager to develop and execute social media strategies for its popular brands. This role requires strong social media management skills, creativity in content production, and the ability to analyze performance. Candidates should have at least 2 years of experience in marketing and a passion for innovative digital marketing strategies.

Benefits

Up to 34 days holiday

Flexible holiday trading

Life assurance

Free AG Barr products

Annual salary review

Qualifications

• Proven experience in social media management, ideally within FMCG.
• Strong skills in creating engaging multimedia content, including video editing.
• Ability to interpret trends and optimize content for engagement.

Responsibilities

• Lead social content strategy across all platforms.
• Manage community growth and influencer partnerships.
• Oversee paid social optimization for conversion and ROI.

Skills

Social media management

Content creation

Analytical skills

Creative thinking

Collaboration

Tools

Sprinklr

Hootsuite

Google Analytics

Adobe Photoshop

Canva

Job description

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Social Media Manager - 12 month FTC, Bolton

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Client:

AG Barr

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Other

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EU work permit required:

Yes

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Job Reference:

8eb6ba09814f

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Posted:

Expiry Date:

25.09.2025

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Job Description:

Job Title: Social Media Manager

Location: Any HUB (Middlebrook, Milton Keynes, Cumbernauld or London)

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for a Social Media Manager to lead the strategic development and execution of all social media initiatives for AG Barr's iconic portfolio, including IRN-BRU, Rubicon, KA and Barr brands.You’ll be instrumental in defining and delivering impactful social content strategies, ensuring a strong, results-driven online presence maximizing our brand impact. This role requires a deep understanding of core audiences to strategise resonant content, lead creation, oversee community, and drive measurable ROI, ideal for a visionary leader passionate about shaping AG Barr's digital marketing future.

As our Social Media Manager you will…

• Define and drive the overarching social content strategy across all platforms, ensuring brand alignment and audience relevance. Oversee all aspects of content ideation, production, and for some brands agency management for high-impact campaigns.
• Lead the development and execution of strategies for community growth and influencer partnerships, leveraging audience insights and establishing clear TOV guidelines for strategic impact.
• Lead strategic performance analysis, defining KPIs, translating data into actionable insights for digital and business strategies. Oversee paid social optimization for conversion and ROI, including competitor analysis.
• Strategically manage and optimise social media budgets and resources, ensuring efficient allocation and measurable ROI.
• Drive cross-functional collaboration with Brand Marketing and internal stakeholders, ensuring strategic alignment to strategy. Cultivate high-performance relationships with external agencies for successful campaign execution.

What you’ll bring…

• Proven experience in social media, including direct content creation, ideally within FMCG. Highly desirable to have 2+ years in broader marketing roles.
• Platform & Tool Proficiency: Hands-on experience managing day-to-day social activity across multiple platforms, utilising scheduling tools (e.g., Sprinklr, Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, TikTok, Facebook Insights).
• Creative & Content Production: Strong skills in creating engaging multimedia content , including video editing and proficiency with Adobe Photoshop, Video Editor, and Canva. Excellent copywriting and editing skills for diverse platforms.
• Performance & Analytics: Strong analytical skills to interpret trends and apply insights to social strategies, optimise content for engagement , and analyse competitor activity.
• A self-starter mindset—able to take initiative and work both independently and collaboratively.
• Creative thinker with a passion for building brands and creating memorable consumer experiences!
• Passion and care for audiences of today and tomorrow - including gen-z
• Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
• Knowledge and experience in collaborating with content creators and managing influencer seeding.
• Knowledge and understanding of algorithms, including paid advertising
• Tech advances that can fuel future efficiencies, including AI and ML.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Peppy Health
• Life assurance
• Save as you earn scheme
• Free AG Barr products throughout your working day
• Pension
• Annual salary review

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Our large factories produce multi formats across a number of high speed modern lines, to high quality standards whilst maximising production outputs and minimising overhead costs and whilst we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 14th August

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!