Social Media Manager - 12 month contract

H&M; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

H&M is looking for a Social Media Manager to shape the online experience of its global community. This role involves strategizing and executing organic social media initiatives while overseeing a team and managing content creation, aligned with brand goals. The ideal candidate should possess leadership and strong analytical skills, with a passion for the luxury sector and digital media. The position is a full-time temporary contract based in London and offers attractive benefits, including a staff discount and health care.

Benefits

25% staff discount

Up to 25 days holiday

Annual health checks

Pension scheme

Discounted gym membership

Private health & dental care

Qualifications

• Previous experience managing social media for a luxury or fashion brand.
• Proven leadership skills.
• Strong understanding of the luxury sector and digital trends.
• Experience managing a small, multi-disciplinary team.
• Exceptional communication and collaboration skills.

Responsibilities

• Develop and execute a global organic social media strategy aligned with brand and business goals.
• Lead and mentor a team of three, fostering a collaborative and high-performing culture.
• Oversee the social media calendar and content creation.
• Translate seasonal themes into content briefs and collaborate with creative teams.
• Manage the social media budget.
• Partner with internal teams and external agencies.
• Commission and co-create content with VIPs.
• Oversee community management.
• Monitor performance analytics.

Skills

Leadership

Strategic thinking

Analytical capabilities

Communication

Time management

Organizational skills

Job description

Job Description

As Social Media Manager, you willshape how our global community experiences COS online - through thoughtful content, innovative campaigns, and a consistent, elevated presence across all platforms.

• Develop and execute a global organic social media strategy aligned with brand and business goals.
• Lead and mentor a team of three, fostering a collaborative and high-performing culture.
• Oversee the social media calendar and content creation, ensuring platform-native, on-brand storytelling.
• Translate seasonal themes into content briefs and collaborate with creative teams on social-first assets.
• Manage the social media budget, allocating spend strategically across contentproduction and boosting ads.
• Partner with internal teams and external agencies to amplify key brand moments and runway shows.
• Commission and co-create content with VIPs and collaborators that reflect the brand’s voice.
• Oversee community management, ensuring tone of voice follows brand guidelines.
• Monitor performance analytics and use insights to guide content strategy and optimisation.
• Stay ahead of platform trends and maintain strong relationships with social media partners.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We areopen-mindedandcurious, we dare to bedifferent, we believe inconstant improvementand weempower and trustyou to take ownership. Our values are part of who we are, what we stand for and how we act.

To succeed in this role we are also looking for:

• Previous experience managing social media for a luxury or fashion brand, with proven leadership skills.
• Highly strategic thinker with a strong understanding of the luxury sector and digital trends.
• Experience managing a small, multi-disciplinary team.
• Excellent prioritisation and time management skills.
• Strong organisational and analytical capabilities.
• Exceptional communication skills, with the ability to collaborate and align with key partners and stakeholders.

Additional Information

This is aFull time Temporary 12 months contractbased at our Head Office in London to start around December.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Programhere.

In addition to this UK based colleagues also receive:

• Up to 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless. Learn more about COShere.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!