Social Media Manager - 12 month contract

H&M Group; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

H&M Group seeks a Social Media Manager to enhance our brand's presence online through strategic content creation and community engagement. The role involves overseeing a team, managing budgets, and developing a cohesive social media strategy. Ideal candidates will have experience in the luxury fashion sector, strong leadership skills, and the ability to analyze trends. This full-time, temporary position in London offers numerous employee benefits, including a staff discount and health initiatives, with a start date around December.

Benefits

25% employee discount

Annual health checks

Pension scheme

Discounted gym membership

Private health & dental care

Qualifications

• Previous experience managing social media for a luxury or fashion brand.
• Proven leadership skills.
• Excellent prioritisation and time management skills.
• Strong organisational and analytical capabilities.
• Exceptional communication skills, ability to collaborate with key partners.

Responsibilities

• Develop and execute a global organic social media strategy.
• Lead and mentor a team of three.
• Oversee the social media calendar and content creation.
• Manage the social media budget and strategic content production.
• Monitor performance analytics to guide content strategy.

Skills

Leadership

Strategic Thinking

Digital Trends Knowledge

Communication

Analytical Skills

Job description

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Company Description

Job Description

As Social Media Manager, you will shape how our global community experiences COS online - through thoughtful content, innovative campaigns, and a consistent, elevated presence across all platforms.

• Develop and execute a global organic social media strategy aligned with brand and business goals.
• Lead and mentor a team of three, fostering a collaborative and high-performing culture.
• Oversee the social media calendar and content creation, ensuring platform-native, on-brand storytelling.
• Translate seasonal themes into content briefs and collaborate with creative teams on social-first assets.
• Manage the social media budget, allocating spend strategically across content production and boosting ads.
• Partner with internal teams and external agencies to amplify key brand moments and runway shows.
• Commission and co-create content with VIPs and collaborators that reflect the brand's voice.
• Oversee community management, ensuring tone of voice follows brand guidelines.
• Monitor performance analytics and use insights to guide content strategy and optimisation.
• Stay ahead of platform trends and maintain strong relationships with social media partners.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

To succeed in this role we are also looking for:

• Previous experience managing social media for a luxury or fashion brand, with proven leadership skills.
• Highly strategic thinker with a strong understanding of the luxury sector and digital trends.
• Experience managing a small, multi-disciplinary team.
• Excellent prioritisation and time management skills.
• Strong organisational and analytical capabilities.
• Exceptional communication skills, with the ability to collaborate and align with key partners and stakeholders.

Additional Information

This is a Full time Temporary 12 months contract based at our Head Office in London to start around December.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.

In addition to this UK based colleagues also receive:

• Up to 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care

Inclusion & Diversity

At COS we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless. Learn more about COS here.

Ready to apply? Click on the I'M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!