Social Media Manager

Firmdale Hotels - Marketing; Willenhall; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Service charge

Stream wellbeing app

Health cash plan

Discounted cinema tickets

Holiday allowance

Travel/rail benefits

Training and English lessons

Volunteer day

Employee discounts

Job summary

Firmdale Hotels in London seeks a dynamic social media expert to lead the PR & Marketing team’s social strategy. You'll own content across Instagram, Facebook, LinkedIn and TikTok, crafting engaging posts for our eight award-winning hotels.

You will collaborate with senior teams, create campaigns for pop-ups and events, and manage creator relationships and paid social. Based at head offices in Soho, travel to hotels for content is expected.

Qualifications

• Minimum of five years' experience in social media within luxury, lifestyle or hospitality.
• Strong understanding of platforms (Instagram, TikTok, LinkedIn, Facebook) and new features.
• Roster of industry and influencer contacts.
• Proven track record of growing social accounts and reporting.

Responsibilities

• Lead social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok.
• Copywriting, content creation, scheduling, publishing and community management.
• Collaborate with internal teams and external agencies to drive awareness, engagement and bookings.
• Create day-to-day content and campaigns for pop-ups, activations and seasonal moments.
• Manage paid social campaigns and report on performance.

Skills

Social strategy

Copywriting

Content creation

Community management

Paid social

Video content

Education

BA in Marketing/Communications

Tools

Hootsuite

Sprout Social

Canva

Job description

We are looking for a dynamic social media expert to join the PR & Marketing team at Firmdale Hotels. This is a fantastic opportunity to be part of a passionate team based in Soho, responsible for the communications for our eight award-winning hotels in London, as well as the Firmdale brand. The role will provide insight into travel and F&B social media management for one of the UK’s most successful, privately owned luxury hotel brands.

Role and Responsibilities:

• Lead the social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok. Take ownership of copywriting, content creation, scheduling, publishing and community management for the social channels. Create high end content across various pillars (rooms, restaurants, bars, private events) and grow our channels, increase brand recognition and loyalty, and reach new audiences.
• Work with the Senior Social Media & Content Executive and New York Social Media Manager to execute an insight-led social media strategy aligned with wider PR, marketing and commercial objectives – driving awareness, engagement, website traffic, bookings and revenue
• Create day-to-day content as well as deliver social campaigns for exciting pop ups, activations and seasonal moments
• Proactively identify and test emerging social media trends, formats and opportunities that could work for Firmdale
• Manage our paid social agency for Instagram and Facebook, working closely with them to execute and report on campaigns to drive awareness for the hotels and restaurants
• Execute a creator-led strategy for TikTok
• Manage content creators in collaboration with the PR team, both on a paid and gifted basis, identifying, briefing and managing creators aligned with our hotels and restaurants in London
• Frequently visit our London hotels, bars and restaurants to capture engaging video content via iPhone and camera for Instagram Reels
• Monitor, analyse and report on the performance of the social media platforms
  - Use data-driven growth tactics to increase social engagement and audience
  - Share a monthly social report
  - Input into ad hoc reports for team projects and key events
• Support the PR & Marketing team in photo and video shoots, and support the wider PR & Marketing strategy, including promoting experiences and events
• Work with third parties (such as Design Hotels, Mr & Mrs Smith and drinks partners) on collaborative content
• Continuously monitor and engage with social media conversations about Firmdale Hotels, proactively engaging with accounts including key contacts such as journalists and travel agents

Requirements:

• Genuine interest in social media, digital trends, and hospitality
• A minimum of five years' experience working in social media within the luxury, lifestyle or hospitality industry – F&B experience a bonus
• A roster of industry and influencer contacts
• A strong understanding of the social media industry and platforms, and the ability to embrace new features to drive engagement – Instagram, TikTok, LinkedIn and Facebook
• Track record of growing social media accounts
• Professional experience managing a social media calendar and the use of scheduling tools, with proficiency in reporting across different social media channels (either via the native platforms or third-party reporting tools)
• Proficient with an iPhone and passionate about content creation
• Highly organised with the ability to prioritise effectively while managing a high-volume workload

Location and Hours

• 9am to 6pm Monday to Friday, based at our Head Office in Soho

• Comfortable working on-site across multiple hotel locations and maintaining a visible presence to embody and represent the brand
• Monitor and engage with social media channels, albeit briefly, during weekends as needed to maintain timely responses and brand presence
• Occasional evening work to oversee shoots, events or create content

What We Offer:

• We offer a competitive salary plus service charge and benefits to be discussed.
• Access to Stream our financial wellbeing app. Stream your accrued earnings before pay day, benefit from everyday savings and real time financial coaching.
• Health cash plan(including contributions towards dental, optical, alternative and complementary therapies)
• Discounted cinema tickets, gym membership, travel, retailers and restaurants
• Referral bonus scheme for recommending top talent
• Dry cleaning service for work attire and discounted personal dry cleaning
• Enhanced holiday allowance based on length of service
• Season ticket loan for convenient commuting
• Ongoing training, professional development, and fully funded English lessons
• Regular social events, team activities, and fitness sessions
• Benefits like cycle to work scheme and annual long service awards
• One allocated paid day per year for volunteering work
• Exclusive discounts at Design Hotels, staff sales, spa discounts, and product perks
• And much more!!

Why join Firmdale Hotels?

Firmdale Hotels is an international, award winning group of 11 luxury hotels and 10 bars and restaurants in London and New York. World renowned for their unique interiors and exceptional service, the hotels are trailblazers in hospitality and design.

We are delighted to have been recognised by the hospitalityand travel industries for the great work our teams have achieved. To name a few of our recent awards and accolades:

• Proud winners of The Times Best Places to Work for 2024, 2025 & 2026
• The Kings Award for Enterprise 2024 for outstanding contribution to International Trade
• Manager of the Year – Helle Jensen – Cateys 2024
• Food & Beverage Manager of the Year - Pedro Paulo - Hotel Cateys 2024
• Hotel Chef of the Year Finalist - Jamie Atkinson - Hotel Cateys 2024
• Haymarket Hotel & The Soho Hotel – One AA Rosette for Culinary Excellence and AA Breakfast Award 2025
• Covent Garden Hotel – One AA Rosette for Culinary Excellence 2025
• Dorset Square Hotel – AA Breakfast Award 2025
• Ham Yard Hotel, Covent Garden Hotel and Haymarket Hotel – Two Michelin Keys 2024
• Charlotte Street Hotel, The Soho Hotel, Knightsbridge Hotel and Number Sixteen Hotel – One Michelin Key 2024
• Ham Yard Hotel - two AA Rosettes for Culinary Excellence, Ham Yard Bar & Restaurant, 2024 as well as an AA Breakfast Award
• Dorset Square Hotel – One AA Rosette for Culinary Excellence, The Potting Shed, 2024
• Warren Street Hotel - Travel & Leisure ‘IT List’ best hotels in the world
• Whitby Hotel, Crosby Street and Warren Street - Michelin keys
• Number Sixteen - Best Boutique Hotels in London, The Times, 2024.

You can see a full list of our awards and accolades here: https://www.firmdalehotels.com/b/awards-accolades/

Firmdale Hotels welcomes applicants from all backgrounds and is committed to an inclusive workplace. Please let us know if you need adjustments during the recruitment process.

In line with the Asylum and Immigration Act 1996, we do require all applicants to have the eligibility to live and work in the United Kingdom. Documentation will be required at interview stage.

Compensation: To be discussed