Social Media Manager

The New World Trading Company; Warrington; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

Birthday off

Private medical insurance

Education subsidies

Staff discounts

Wagestream

Job summary

The New World Trading Company is seeking a Social Media Manager to lead our brand social presence across The Botanist, The Oast House, The Trading House and The Florist. You’ll own Instagram end-to-end, manage TikTok, influencer partnerships and work with our photography and video team to deliver compelling content.

Based in Warrington with hybrid working, you’ll split time between our HQ, sites and home, driving strategy, performance reporting and creative briefs while staying close to venues

Qualifications

• Significant experience in social media management and ownership of a brand's channels.
• Hands-on experience with Instagram, TikTok, Facebook and Google Business Profile.
• Experience managing influencer and creator partnerships from outreach to final edits.
• Ability to write clear briefs for photographers, videographers and agencies.
• Organised and proactive with ability to juggle several brands and deadlines.

Responsibilities

• Lead social across four brand venues and own Instagram end-to-end.
• Plan and create content, run TikTok and creator partnerships, brief photography/video teams.
• Monitor performance and adapt strategy as reach dips.
• Split time between Warrington HQ, home and sites to stay close to venues and teams.

Skills

Social media management

Content creation

Photography

Video editing

Copywriting

Instagram

TikTok

Facebook

Google Business Profile

Influencer partnerships

Analytics & reporting

Budget management

Tools

Canva

CMS platforms

SharePoint

Job description

NWTC are looking for a Social Media Manager!

About us

We are the home of The Botanist, creating memorable hospitality experiences across our family of four unique bar and restaurant brands. Each venue has its own atmosphere and character, brought to life through great food, expertly crafted cocktails, live music and warm, genuine hospitality.

Across the UK, our venues are built around people. From kitchens and bars to front of house and management teams, the people behind our brands shape the atmosphere, energy and experience guests remember.

We work hard, support each other and celebrate success together. We invest in flexible careers, development opportunities and clear progression, creating environments where people can learn, grow and build long-term careers in hospitality.

The role in a nutshell

We're looking for a Social Media Manager to lead social across our bar and restaurant brands. You'll own The Botanist's Instagram end to end and oversee social for The Oast House, The Trading House and The Florist. This is a hands-on role with real ownership. You'll plan and create content, run our TikTok and creator partnerships, brief our photography and video team, and keep a close eye on performance so we can act quickly when reach dips. You'll split your week between our Warrington HQ, home and our sites, getting close to the venues and the teams who bring them to life.

You can expect your role with us to be varied and dynamic, with core focuses across:

• Channel management
• Strategy and reporting
• Partnering with agencies and influencers
• Oversight of content and shoots
• Site support and organisation

About you

It’s important to us that our Social Media Manager shares our passion of great hospitality and can truly champion our brands, highlighting all of the amazing things we have to offer through excellent storytelling and digital ability. We’re looking for:

• Demonstrable and signigicant experience in social media, including ownership of a brand's channels and strategy, and strong content creation skills across photography, short-form video, editing and copywriting.
• Hands-on experience of Instagram, TikTok, Facebook and Google Business Profile with experience managing influencer and creator partnerships from outreach to final edits. You’ll be Comfortable with analytics and reporting, and using data to change course mid-month.
• Experience of managing agency or platform relationships, including budgets and campaign approvals.
• Ability to write clear, practical creative briefs for photographers, videographers and agencies. Being organised and proactive is key, with the ability to juggle several brands and deadlines without close supervision.
• Experience with editing and scheduling software, ie Canva is essential, and a familiarity with paid social (Meta, Snapchat), e-flyers, CMS platforms and SharePoint is excellent.
• Flexibility to work occasional events, late nights or evenings depending on content opportunities.

What we can offer you:

At The New World Trading Company, great hospitality starts with great people. We create places full of energy, personality and genuine connection - and that only happens when our teams feel supported, valued and able to thrive.

You'll be part of a business that invests in its people, celebrates individuality and gives you the tools, training and support to bring brilliant hospitality to life every day. You'll receive:

• £32,000 - £38,000 (DOE) + travel expenses outside of head office covered
• Hybrid working – 1 day per week in our Head Office (Warrington), 1-2 days working from home & 1-2 days on site
• 50% discount for you and up to 5 guests across our venues
• Your birthday and the day after guaranteed off
• Two additional paid days off for marriage or a new arrival
• Wagestream financial wellbeing support and earned wage access
• Education subsidies to support personal development
• Enhanced Maternity, Paternity and Adoption leave
• Comprehensive training and ongoing support
• Private medical insurance