Social Media Manager

The Growth Foundation; United Kingdom; On-site; GBP 28,000 - 35,000; Full time

Job summary

A dynamic fitness hub in Bristol is seeking a creative Social Media Manager to amplify their brand online. This role involves managing social profiles, creating engaging content, and developing innovative marketing strategies while being an active part of the gym community. Ideal candidates are fitness enthusiasts with a passion for digital marketing and content creation.

Qualifications

• 1-2 years' experience in marketing or content creation.
• Proficiency with SEO and keyword strategy.
• Experience with paid ads on major platforms.

Responsibilities

• Manage daily operation of social profiles across platforms.
• Shoot and edit engaging content specific to each platform.
• Plan and optimise paid ad campaigns.

Skills

Marketing

Social Media Management

SEO

Content Creation

Videography

Editing

Analytics

Communication

Tools

Canva

Adobe Suite

Job description

About The Company

Kulture Training Club is a dynamic and inclusive fitness hub based in the heart of Bristol. We pride ourselves on building a community-driven space that celebrates modern gym culture and promotes health, fitness, and mental resilience.

Few people have reshaped the fitness industry quite like Romane and Lisa Lanceford. As the world’s most followed fitness couple, they’ve created a globally recognised brand that helps millions transform both body and mindset through structured training, nutrition, and personal growth.

From launching STRNG, a next-gen fitness app, to building Kulture Training Club, a growing gym brand with multiple locations. Romane and Lisa are leading a fitness movement rooted in strength, discipline, and confidence.

If you’re fired up about making a real impact, love fast-paced environments, and want to be part of something that’s changing the game in fitness, this might just be your next move.

About The Role

We’re on the hunt for a creative, content-obsessed Social Media Manager who lives and breathes fitness. This isn’t your average desk job; we want someone who’s equally comfortable editing ad campaigns as they are filming a quick gym reel mid-workout.

You’ll be the digital voice of Kulture Training Club, building hype across social platforms, managing paid ads, optimising SEO, and crafting content that truly connects with our growing community. Bonus points if you’re already that friend who films everyone’s gym sets and edits TikToks before the post-workout protein hits.

Key Responsibilities

• Own the daily management of our social profiles — IG, TikTok, YouTube, and Facebook.
• Post, schedule, and engage to grow our vibe and audience.
• Respond quickly to build member and follower connections.
• Shoot and edit engaging photo, video, and graphic content that fits each platform.
• Utilise Canva, Adobe Suite (Photoshop, Premiere Pro), or your preferred tools to bring ideas to life.
• Maintain consistency with Kulture’s bold, confident brand voice.
• Capture raw gym energy — sessions, events, and member transformations.
• Edit content with platform-specific goals — reach and engagement.
• Optimise web and social content for visibility.
• Track trends and keywords to refine strategy.
• Plan, run, and optimise paid ad campaigns across Google, Facebook, Instagram, and TikTok.
• Monitor campaign data, tweak strategies, and maximise marketing ROI.
• Collaborate with the General Manager and team on strategic initiatives.
• Analyse analytics and adjust campaigns for continuous improvement.
• Stay informed on competitors’ activities and industry trends.
• Be a visible presence in the gym, engaging the community and creating content from real moments.
• Keep up with fitness trends, UGC strategies, and digital best practices.
• Identify and collaborate with influencers, creators, and ambassadors aligned with our mission.

About You

We seek someone who’s both a strategic marketer and a passionate gym enthusiast. You don’t just follow fitness trends — you set them. You film your workouts, capture perfect lighting in the squat rack, and genuinely care about inspiring others through your content.

Must-haves:

• 1–2 years’ experience in marketing, social media, or content creation.
• SEO knowledge and keyword strategy skills.
• Experience with paid ads (Meta, Google, TikTok, etc.).
• Proficiency with Canva, Adobe Suite, or similar editing software.
• Strong videography and editing skills for short-form content.
• Analytical mindset — passionate about performance tracking and optimisation.
• Excellent communicator, both online and in person.
• Deep passion for fitness — a regular gym-goer who loves creating fitness content.
• Collaborative attitude — team player who works well with others.