Social Media Manager

Master of Malt; Tonbridge; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Staff discount

Job summary

Master of Malt is seeking a Social Media Manager to own and elevate our brand voice across Retail, Trade, and Atom brands like Bathtub Gin and Drinks by the Dram.

You’ll craft platform-native content, grow active communities and drive commercial value through social channels. The role requires on-site presence in Tonbridge and collaboration across multiple teams to shape engaging, authentic content.

Qualifications

• Proven experience managing and growing organic social channels for a consumer-facing brand.
• Experience in a DTC ecommerce or premium retail environment.
• Strong content creation skills, especially short-form video for social platforms.
• Experience building engaged online communities and working with creators.
• Familiarity with social analytics platforms; Sprout Social is a bonus.

Responsibilities

• Develop and lead the social strategy across multiple Master of Malt brands.
• Create channel-specific approaches for whisky enthusiasts and buyers.
• Build and maintain a content calendar balancing storytelling and launches.
• Identify opportunities on new channels and platforms.
• Relaunch and grow our Trade social presence.
• Lead content creation across Instagram, TikTok and others.
• Collaborate with production teams to bring ideas to life.
• Grow TikTok presence with platform-native content.
• Ensure copy/creative reflects Master of Malt voice: knowledgeable, entertaining, not corporate.
• Partner with creators, influencers and industry voices to expand reach.

Skills

Social media strategy

Content creation (short-form)

Community building

Influencer partnerships

Analytics (Sprout Social bonus)

Team collaboration

Tools

Canva

Adobe Creative Suite

Job description

Join one of the UK's most loved drinks brands

At Master of Malt, we're known for our incredible range of spirits, expert knowledge, and a voice that feels more like a trusted friend than a retailer. We're looking for a Social Media Manager to take ownership of that voice and help us build social channels that people genuinely want to follow.

This is an exciting opportunity to shape and lead the social media strategy across Master of Malt Retail, Master of Malt Trade, and key Atom brands including Bathtub Gin and Drinks by the Dram.

You'll be responsible for creating engaging, platform-native content, growing active communities, building meaningful creator partnerships, and helping us turn social media into a powerful commercial and brand-building channel.

What You'll Be Doing

Develop and lead our social strategy

• Own and deliver the social media strategy across Master of Malt Retail, Master of Malt Trade and key first-party brands


• Create channel-specific approaches that resonate with different audiences, from whisky enthusiasts to hospitality buyers


• Build and maintain a content calendar balancing storytelling, product launches, commercial activity and community engagement


• Identify opportunities for new channels and emerging platforms where our audiences are spending their time


• Relaunch and grow our Master of Malt Trade social presence

Create content people actually want to see

• Become an ambassador for the business, building excitement and sharing inspiration to our community


• Lead the creation of engaging content across Instagram, TikTok and other relevant platforms


• Work closely with our production and content teams to bring ideas to life


• Help establish and grow our TikTok presence through creative, platform-native content


• Ensure all copy and creative reflects the Master of Malt tone of voice: knowledgeable, entertaining and never corporate


• Collaborate with creators, influencers and industry voices to expand reach and diversify content

Build communities, not just audiences

• Foster engaged communities that return for recommendations, new releases, expert insights and conversation


• Develop relationships with creators, bartenders, drinks writers and brand partners


• Manage day-to-day community engagement across channels


• Turn followers into advocates through meaningful interactions and authentic content

Measure, learn and improve

• Define meaningful success metrics for each platform


• Produce insightful reporting that goes beyond likes and follower counts


• Share learnings across the wider business and use audience insights to continuously improve performance


• Act as our internal expert on social trends, platform developments and emerging opportunities

What we're looking for

Essential

• Proven experience managing and growing organic social media channels for a consumer-facing brand


• Experience within a DTC ecommerce business or premium retail environment


• Strong content creation skills, particularly across short-form video and social-first content


• Experience building engaged online communities


• Confidence working with influencers, creators and partnership opportunities


• Familiarity with social analytics platforms (Sprout Social experience is a bonus)


• A collaborative approach and the ability to work across multiple teams

Desirable

• A genuine interest in spirits, drinks or wider food and drink culture


• Experience using Canva, Adobe Creative Suite or similar design tools


• Experience managing multiple brands and adapting tone of voice for different audiences

About you

You're proactive, curious and full of ideas. You don't wait for permission to make things better.

You care deeply about quality and detail, but you're equally comfortable working at pace and getting great content out into the world.

You enjoy collaborating with others, celebrating team success and bringing energy and creativity to everything you do.

Most importantly, you're excited by the challenge of building communities, telling stories and helping one of the UK's most loved drinks brands continue to grow.

Why Atom?

Our values shape everything we do:

Customer Obsession

We exist to create value for customers and constantly improve what we do.

Hospitality

We care deeply about how people feel and always strive to go above and beyond.

Growth Mindset

We're curious, humble and always learning. We challenge assumptions and embrace change.

Humanity

We're anti-corporate, authentic and empowered to do the right thing. We treat people like people.

Fun

Life is too short to be boring. We enjoy what we do and the people we do it with.

Ready to join us?

You must be prepared to come onsite to our Tonbridge Office every Tuesday and Thursday.

Benefits

At Atom, we back curious, ambitious people who want to win. You'll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand. We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You'll be accountable for outcomes, not activity. There's no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.

Alongside competitive pay and core benefits, you'll get a generous staff discount on over 15,000 brand SKU's.

We don't sit still, and there's a lot more to come...