Social Media Manager

Sanderson King; Stoke-on-Trent; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A dynamic consumer brand in Stoke-on-Trent is seeking a hands-on Social Media Manager to lead their organic social strategy. This role involves creating engaging content across platforms such as Instagram, TikTok, and Facebook, while managing influencer relationships and community engagement. Ideal candidates will have 3-5 years of relevant experience and a passion for storytelling. The position offers a full-time salary of up to £40,000 plus benefits, and requires in-office work at least three days a week.

Qualifications

• 3–5 years’ experience managing organic social for a consumer brand.
• Proven ability to drive engagement across social media platforms.
• Experience with content creation and campaign planning.

Responsibilities

• Develop and lead the organic social strategy across multiple platforms.
• Create content plans to grow reach and engagement.
• Manage influencer relationships and community engagement.

Skills

Social media management

Storytelling

Copywriting

Influencer relations

Job description

Social Media Manager

Location: Stoke-on-Trent (minimum three days in the office per week)

Hours: Full-time

Salary: Up to £40,000 + benefits

Are you ready to transform organic social media into a powerful driver of brand growth and engagement? We’re searching for a hands-on, creative, and strategic Social Media Manager to join a high-growth consumer brand, where you’ll play a key role in building awareness, community, and trust across multiple platforms.

Working closely with a talented in-house marketing team, you’ll take ownership of our organic social channels, driving standout storytelling, campaigns, and influencer activity that ultimately supports lead generation and brand impact.

Key Responsibilities

• Develop and lead the organic social strategy across Instagram, TikTok, Facebook and LinkedIn.
• Create and implement platform-specific content plans to grow reach, engagement and followers.
• Partner with our videographer and designer to brief and deliver engaging, high-quality content.
• Champion creative storytelling — from patient journeys and expert insights to behind-the-scenes moments.
• Manage influencer relationships, collaborations, and PR opportunities.
• Take ownership of community management and day-to-day engagement.
• Track performance across KPIs, share insights, and adjust strategies to optimise results.
• Lead on cross-channel campaigns and seasonal content calendars.
• Support employer brand visibility with engaging LinkedIn content.

About You

• 3–5 years’ experience managing organic social for a consumer brand (ideally health, beauty, or wellness).
• Proven ability to deliver engagement and growth across Instagram, TikTok, and Facebook.
• Strong copywriting and storytelling skills.
• Experience working with influencers and campaign planning is desirable.
• Highly organised, data-savvy, and able to work independently.
• A creative, ideas-driven individual who thrives in a fast-paced, collaborative team.
• Willingness to travel occasionally to nationwide sites (expenses covered).

What We’re Looking For

We want someone energetic, positive, and proactive — a natural communicator who can balance creativity with analytical thinking. If you love bringing ideas to life, are comfortable rolling up your sleeves to make content happen, and enjoy seeing your work make a real commercial impact, this could be the perfect next step.