Social Media Manager

Centrica plc; Reading; Hybrid; GBP 42,000 - 64,000; Full time

Job summary

British Gas is seeking a dynamic Social Media Manager to lead content for its brands across multiple platforms, blending in-house and on-ground storytelling with external partnerships. You will craft engaging, authentic content and drive real-time engagement.

You will work in a hybrid setup, traveling for shoots and collaborating with PR, Brand, and Operations to align social activity with business priorities. A portfolio of recent work is required.

Qualifications

• Significant hands-on experience managing social media accounts for a consumer-facing brand.
• Proven ability to create social-first video content (TikTok, Instagram Reels, YouTube Shorts).
• Experience capturing content in real-world environments (on location, with customers or frontline teams).
• Experience directing external partners (agencies, freelancers, content creators) to deliver high-quality outputs.

Responsibilities

• Develop and execute social media content across priority platforms aligned to brand and PR objectives.
• Create and curate high-performing, platform-first content (video, imagery, copy).
• Collaborate with PR and Social Director to manage external agencies and creators.
• Identify real customer and colleague stories to build authenticity and trust.
• Monitor channels and trends, responding to real-time conversations to drive engagement.
• Track performance metrics and optimise content through a test-and-learn approach.
• Collaborate with internal teams to reflect business priorities in social activity.
• Support integrated marketing campaigns across social platforms.

Skills

Social media management

Video content creation

Platform knowledge

Content strategy

Agency management

On-location shooting

Analytics

Tools

Adobe Premiere Pro

Final Cut Pro

Photoshop

Job description

## Social Media ManagerApply: Reading: Full time: Posted Today: End Date: October 25, 2026 (14 days left to apply): R0090398**Join us, be part of more.** We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it. **About your team:** At British Gas, our mission is to sell it and mend it. We’ve been powering the UK’s homes and businesses for over 200 years – but supplying energy is just part of what we do. We’re making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier for our customers to reduce their carbon-footprint.We have an exciting new opportunity for a **Social Media Manager** to join our team! You will work closely with our PR and Social Director to create content for the social channels for British Gas and Hive. The role is responsible for creating and curating high-impact, culturally relevant social media engagement for our brands, translating strategy into compelling, platform first content that resonates with our audience and aligns with our brand values. The role exists to drive measurable engagement and brand relevance by orchestrating a modern content model that combines in house expertise, on the ground capture, and external specialist partners. **Location –** In this role you will be working on a hybrid basis from our Windsor office (until December 2026) and Reading office (from December 2026) as needed. We usually work from our London office one day a week, and you'll also need to be available to travel for shoots across the UK from time to time. **About your role**:* Develop and execute social media content that drives engagement, relevance and brand visibility across priority platforms, aligned to wider brand and PR objectives* Create and curate high performing, platform first content (video, imagery, copy) that reflects the shift towards authentic, real-world storytelling, including working directly with colleagues, engineers and frontline teams* Work with PR and Social Director to commission and manage external agencies, contractors and specialist creators to deliver content at pace and scale, ensuring quality, brand alignment and efficient delivery* Identify, capture and amplify real customer and colleague stories, including user generated and ‘in the field’ content, to build trust and authenticity* Monitor social channels and cultural trends, responding quickly and appropriately to drive relevance and participation in real-time conversations* Track and analyse performance metrics, using insight to continuously optimise content, formats and channels through a test-and-learn approach* Collaborate with internal teams (PR, Brand, Customer Value, Operations) to ensure social activity reflects business priorities and supports reputation and customer outcomes* Contribute to campaign delivery by supporting the rollout of integrated marketing activity across social platforms, ensuring consistency and impact **Here's what we’re looking for:*** Significant hands-on experience managing social media accounts for a consumer-facing brand, with clear ownership of content delivery and channel performance (in house or agency).* Proven track record of personally creating social first video content (e.g. TikTok, Instagram Reels, YouTube Shorts), including filming and editing with relevant tools.* Demonstrable experience capturing content in real world environments (e.g. on location, with customers, colleagues or frontline teams), beyond studio or centrally produced campaigns* Evidence of managing and directing external partners (agencies, freelancers, or content creators) to deliver high-quality outputs - including briefing, feedback and quality control* Strong working knowledge of major social platforms (Meta, TikTok, Instagram, YouTube, LinkedIn), with examples of how content has been adapted to suit different platforms and audiences.* Experience using social analytics tools to track performance and make data led improvements to content and engagement (e.g. adjusting formats, timing, or messaging based on results).* Portfolio of recent work required - applicants must provide examples of content they have personally created and delivered, with clear indication of their role in production.* Ability to operate independently at pace, managing multiple content streams and responding to real time opportunities without heavy oversight.**Why should you apply?** We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you. https://www.morethanacareer.energy/britishgasIf you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.