Social Media Manager

Palta; Portsmouth; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A health tech company in the UK is seeking a Social Media Manager to enhance brand visibility through smart content on Instagram and TikTok. The role requires leading content production, managing influencer campaigns, and optimizing for growth and engagement. Ideal candidates will possess over 3 years of experience in social media or influencer marketing, strong relationships with creators, and a deep understanding of social media trends. This is a full-time contract position offering a competitive salary and flexible hours.

Benefits

Open-minded teams and inclusive culture

Competitive salary package

Flexible hours

Qualifications

• 3+ years running social or influencer campaigns for consumer brands.
• Strong experience with US-based creators in wellness, nutrition, and lifestyle.
• Deep understanding of Instagram and TikTok formats and trends.

Responsibilities

• Lead production of Instagram Reels and TikToks focused on trends and brand.
• Manage end-to-end content workflow from scripting to publishing.
• Launch and manage $300K+ influencer campaigns to achieve high impressions.

Skills

Social media campaign management

Trend spotting

Video content production

Influencer relationship management

Budget management

Fluent English

Job description

Simple is a fast-growing mobile app helping millions of people feel healthier, more confident, and more in control of their routines. With over 15 million downloads and 300K+ 5-star reviews, we’re building a product people love, and we’re now looking for a Social Media Manager to help more people discover Simple through smart, engaging, and scalable content across Instagram and TikTok.

Our social media channels generate up to 20M of organic impressions quarterly and we are now ready to enter a new phase. We’re rampign up to 10X our Reels and Tik Toks to 100M impressions:

Now we want to go further:

• Scaling short-form video content (Reels/TikToks) that performs on both reach and conversion
• Partnering with creators for collab posts and UGC that feels native and real
• Running large-scale influencer campaigns to generate 50M impressions within H2.

This role combines hands-on content production with impressions oriented influencer campaign management. You’ll be both the strategist and the executor, spotting trends, scaling what works, and keeping things fresh and ROI-positive.

Please note that this is a full-time, contract position.

What you’ll do:

• Lead the production of Instagram Reels and TikToks that are trend-aware, product-connected, and culturally relevant
• Manage the end-to-end content workflow: trend spotting, scripting, creator briefing, editing, and publishing
• Find and manage creators to produce native UGC content and collab posts that align with brand goals
• Launch and manage influencer campaigns (budget: $300K+) designed to deliver 50M impressions at efficient CPMs
• Own influencer operations: from outreach and negotiation to scheduling, approvals, and reporting
• Ensure content and campaigns stay aligned with product launches, marketing campaigns, and audience needs
• Monitor performance, learn from data, and continually optimize what we create and how we distribute it.

Who are you:

• 3+ years running social or influencer campaigns for consumer brands or startups
• Strong experience with US-based creators, particularly in wellness, nutrition, and lifestyle
• Skilled at managing creator relationships and campaign budgets
• Skilled at negotiating costs and fees with agencies and creators, ensuring returns make sense (CPM or CAC depending on the intiative)
• Hands-on with video content
• Experience setting up brand influencers at a company preferred
• Deep understanding of Instagram and TikTok formats, trends, and what drives performance
• Fluent English (C1+ or native equivalent)
• Results-oriented, self-managed, and full of ideas.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact;
• Flexible hours. We focus on your results, not how long you spend at your desk.