Social Media Manager

SUMWON STUDIOS; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading e-commerce fashion company seeks a Group Social Media Manager to create innovative social media strategies across its brands. The role involves managing a team, developing disruptive content, and utilizing data insights to enhance brand engagement and loyalty.

Qualifications

• 4-5+ years in social media, ideally in e-commerce or fashion.
• Experience managing a team with strong leadership skills.
• Proficient in photo/video editing and graphic design.

Responsibilities

• Develop and implement social media strategies for multiple brands.
• Manage a team of four and oversee their professional development.
• Use data to inform content decisions and optimize performance.

Skills

Creativity

Content Development

Leadership

Data Analysis

Photo/Video Editing

Graphic Design

Tools

Adobe Suite

Canva

Meta Business Suite

TikTok Analytics

Job description

Brand Summary

We’re looking for people who want to shape the future of fashion, not just work in it. Where other

fashion brands guess what works, we follow real-time data insights that help shape every facet of

how we operate and why we’re one of the fastest growing e-com fashion brands globally.

Role Summary

As the Group Social Media Manager at Sumwon Studios, you will manage the development and

execution of social media strategies across our dynamic portfolio of fashion brands. With a focus on innovation and disruption, you’ll create bold, attention-grabbing content, cultivate highly engaged communities, and drive both brand awareness and loyalty. This pivotal and creative role sits at the intersection of marketing, content, and culture - playing a key part in shaping the voice and growth of an incredibly fast-moving, forward-thinking business.

Key Responsibilities

● Develop and implement social media strategies for each brand under Sumwon Studios,

aligned with their brand identity, target audience, and the wider business objectives.

● Lead and manage a team of four, supporting their professional development and delivery of

key objectives (OKRs).

● Collaborate with and brief the Social & Content team to create and curate high-quality,

on-brand content that aligns with product messaging - including the development of assets

specifically tailored for paid advertising campaigns.

● Drive the growth of channels across multiple brands, ensuring alignment with defined

performance targets.

● Manage and grow emerging incubator brands directly with the ability to put your stamp on the

content and lead by example of what good looks like.

● Champion a forward-thinking and disruptive content strategy across brands, staying attuned

to emerging trends, algorithm updates, and industry best practices.

● Use data to inform content decisions - track performance, optimise content, and report on

KPIs on a weekly and monthly basis across brands.

● Collaborate with the team to plan and execute social content shoots, managing the process

from concept to final delivery.

● Plan and maintain content calendars, ensuring consistency across platforms.

● Work with the internal creative team and external collaborators (Content Creators, AI / CSI

designers etc.) to source or produce content.

● Partner with the broader marketing and product teams to execute brand campaigns and

ensure effective delivery across social channels.

What We’re Looking For

● 4-5+ years of experience in a social media role, ideally in e-commerce, fashion, or lifestyle

sectors.

● Highly creative and forward-thinking approach to content, driven by a genuine passion for

standing out and cutting through the noise.

● Strong visual eye and understanding of aesthetics across different brand DNAs.

● Proven experience managing a team, with strong leadership and communication skills.

● Deep knowledge of Instagram, TikTok, Pinterest, and emerging platforms.

● Photo/video editing skills (Adobe Suite, CapCut, Canva).

● Graphic design skills (e.g., Adobe Creative Suite, Canva) are a strong plus.

● Experience using analytics tools (Meta Business Suite, TikTok Analytics, etc.)

● Collaborative, solutions-focused, and thrives in fast-paced environments.

● Proactive, passionate and kind are all very aligned qualities with the culture