Social Media Manager

IIRUC SERVICE SA; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A luxury jeweller in London is seeking an experienced Social Media Manager to lead content creation and digital strategy. The ideal candidate will have over 3 years of experience in luxury retail social media, a strong visual storytelling ability, and a proactive approach. This is a full-time, office-based role offering a salary between £50,000 and £70,000, depending on experience.

Benefits

Competitive salary

Creative freedom

Office-based role in Central London

Qualifications

• At least 3 years of experience managing social media for a luxury, lifestyle, or premium retail brand.
• Confidence in creating original content, both written and visual, including photography and short-form video.
• A deep understanding of platform trends, analytics, and optimisation.

Responsibilities

• Own and implement the social media content strategy, aligned with key campaigns.
• Plan, create, and publish content for major platforms.
• Monitor platform trends and make recommendations for expansion.

Skills

Content creation

Social media strategy

Visual storytelling

Community engagement

Trend analysis

Job description

Social Media Manager | London (Office-Based) | £50,000 - £70,000 per annum | Full-Time | Permanent

A rare opportunity for an experienced Social Media Manager to lead content creation and digital strategy for one of the UK's most prestigious luxury jewellers.

Based full-time in our elegant London Office, the Social Media Manager will play a vital role in building brand awareness, growing our online community, and creating engaging content across all major platforms. This is a hands-on, creative role for someone with a refined visual eye and strong instincts for luxury storytelling.

Key Responsibilities

As Social Media Manager, You Will

• Own and implement the social media content strategy, aligned with key campaigns and seasonal moments.
• Plan, create, and publish content for Instagram, Facebook, LinkedIn, and Pinterest, including reels, in-store moments, and brand-aligned visuals.
• Respond to community engagement, including comments, DMs, tags, and mentions.
• Proactively grow audience size and engagement by identifying new content formats, influencer collaborations, and platform features.
• Monitor platform trends and make recommendations for expansion into emerging channels (e.g., TikTok, Snapchat).
• Conduct competitor analysis to stay on top of digital innovation within the luxury sector.
• Work closely with PR on ambassador and influencer content creation.
• Manage paid boosting strategies and support content performance through targeted promotions.
• Support the wider marketing team with creative input and graphic content where required.
• Ensure all published content meets brand, tone, and security standards.
  
  

What We're Looking For

To Succeed As Our Social Media Manager, You'll Need

• At least 3 years of experience managing social media for a luxury, lifestyle, or premium retail brand.
• Confidence in creating original content, both written and visual, including photography and short-form video.
• A deep understanding of platform trends, analytics, and optimisation.
• Strong copywriting and visual storytelling skills, with a polished and consistent brand tone.
• The ability to work independently, while also collaborating closely with internal marketing and creative teams.
• Excellent attention to detail, organisation, and proactive mindset.
  
  

What You'll Gain

• A competitive salary of £50,000-£70,000, depending on experience.
• The opportunity to lead social for a high-profile British luxury brand.
• A permanent, office-based role in Central London, working closely with expert teams in marketing, PR, and retail.
• Creative freedom and the ability to bring your content vision to life in a refined luxury setting.
  
  

If you're a results-driven Social Media Manager ready to elevate an iconic brand's digital presence, we'd love to hear from you. Please submit your CV, a brief cover note, and examples of your social media work.

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