Social Media Manager

Malmaison Hotel Du Vin Holdings Limited; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading hospitality group in the UK is seeking a Social Media Manager to lead organic content creation across multiple hotels. This hands-on role requires capturing and crafting engaging content that showcases the unique character of each hotel while driving engagement. The ideal candidate will have experience in social media management for lifestyle brands and a passion for hospitality, with skills in building strong relationships and staying updated on social trends.

Benefits

Discounted staff room rates

Discounted friends and family rates

35% off dining bills

Fully funded apprenticeship programs

Cycle to work scheme

Referral schemes

Complimentary anniversary stays

Employee Assistance Programme

Qualifications

• Proven experience managing and creating social content for a lifestyle or hospitality brand.
• Confident using social analytics tools.
• Strong organizational skills and attention to detail.

Responsibilities

• Own the social content strategy and calendar for your region.
• Plan, capture, edit and post original content.
• React to trends and opportunities in real time.

Skills

Organic social media management

Content creation

Communication

Social media trends

Relationship building

Tools

Brandwatch

Sprout Social

Hootsuite

Job description

Job Title: Social Media Manager – North, Malmaison & Hotel du VinSalary: Competitive Salary & Benefits
Location: Flexible on location – Hybrid, with regular travel to hotels

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.

We’re looking for a regional Social Media Manager to lead organic channel content across a portfolio of our hotels at Malmaison and Hotel du Vin in the North of England & Scotland. This is a hands-on, field-based role focused on capturing and creating platform-native content that showcases each hotel’s character, drives engagement and supports commercial objectives. Your home location (base) will be taken into account when allocating the region you’ll cover.

You’ll be out regularly in our properties, building relationships with hotel teams and surfacing content opportunities that reflect what guests love about our brands. You’ll collaborate with the PR & Social Lead and the wider marketing team to keep content aligned to tone, calendar and campaigns while maintaining a strong sense of regional relevance.

This is a great role for someone confident with both the camera and the caption, someone who’s passionate about hospitality, obsessed with social trends, and can turn what’s happening on the ground into stories people want to watch and share.

What you'll be doing as Social Media Manager:

• Own the social content strategy and calendar for your region, aligned with the overarching brand(s) strategy.
• Plan, capture, edit and post original content across Instagram, TikTok, Facebook and other relevant channels.
• React to trends and opportunities in real-time, identifying ways to make our hotels part of the wider cultural conversation.
• Partner with hotel teams to capture local content, support events and surface unique stories.
• Maintain a consistent tone and visual identity across all posts, reflecting the distinctive styles of Malmaison and Hotel du Vin.
• Support influencer activity on a regional basis in collaboration with the PR & Social Lead.
• Use scheduling and monitoring tools to track performance and engagement, reporting insights back into the wider team.
• Stay on top of platform changes, content trends and competitor activity, bringing fresh ideas to the table.

What we’re looking for:

• Working knowledge of both organic and paid social.
• Proven experience managing and creating social content for a lifestyle, hospitality or guest-facing consumer brand.
• Confident using social scheduling and analytics tools such as Brandwatch, Sprout Social, Sprinklr or Hootsuite.
• Platform-native knowledge of Instagram, Pinterest, YouTube, Facebook and TikTok, with a strong grasp of content formats and algorithm trends.
• Skilled at filming and editing on mobile apps, with a good eye for framing, pacing and narrative.
• Clear communicator with the ability to build relationships across different hotel teams and departments.
• Self-motivated and able to work independently while staying connected to the central team.
• Ability to work collaboratively with various departments and stakeholders, fostering strong relationships internally and externally.
• Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast-paced environment.
• Comfortable travelling regularly within your region to stay close to what’s happening on site.

#LI-CS1

In addition to competitive rates of pay we offer:

• Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
• Discounted Friends and Family Room Rate with 50% off best available rate.
• 35% off your bill when you dine in our Brasseries and Bistros.
• Fully funded Apprenticeship programmes that support you in developing your career.
• High Street Discounts on a range of high street shops, experiences, holidays and much much more.
• Cycle to work scheme – save up to 40% on a wide range of bikes.
• Referral schemes that pay up to £1,500 (just for getting your mates jobs!)
• We also offer complimentary stays on your 1st, 3rd and 5th anniversary with Dinner, Bed & Breakfast.
• Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.

Our Sustainability Goals:

• 100% of our electricity is generated using renewable energy with most of it coming from Wind Farms around the UK.
• We recycle a minimum of 70% of the waste from our hotels. This target is achieved by everyone I the hotel focusing on the waste we produce and is championed by our Sustainability Council who work on project year round.
• We have moved to a chemical free cleaning system in our bedrooms and public areas and an enzyme based eco-friendly system for our kitchens.
• Volunteer to work for sustainable charities 2 days per year on full pay instead of your normal workplace.

Interested?? Click Apply Now

Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.