Social Media Manager

Principal Consultant - BD. Marketing & Communications - Professional Services (non-legal)

A leading accountancy firm is looking for a Social Media Manager to join them on a 6-month fixed-term contract.

About the Role:
This is an exciting opportunity to support the firm's go-to-market strategy by driving its social media presence and playing a pivotal role in achieving ambitious firmwide growth goals. The Social Media Manager will use creativity to produce social strategies that bolster the firm's outputs.

Key Responsibilities:

1. Strategy & Planning: Develop and execute creative social media strategies for various sectors, markets, and service lines, as well as firmwide initiatives.
2. Content & Community: Create engaging social media content aligned with the brand tone and collaborate with internal teams to promote life at the firm with the objective of attracting diverse talent.
3. Performance & Reporting: Track campaign performance using analytics tools, provide insights and recommendations for future campaigns, and ensure comprehensive reporting across platforms.
4. Training: Share best practices with partners and staff to optimise profiles and effectively use LinkedIn. Develop and deliver a training plan to marketing colleagues, ensuring optimal results from social media activity.

The Candidate:
Skills and experience we're looking for:

1. Experience managing paid social campaigns across multiple platforms, delivering sales and engagement objectives.
2. Proven ability to optimise and manage paid social activity, working with agencies and creative teams to implement best practices.
3. Experience leveraging first-party data, audience segmentation, and creative testing to drive performance.
4. Strong ability to analyse performance insights and translate them into actionable recommendations.
5. Solid knowledge of social media management with a portfolio to back up.
6. Strong content creation skills, including copywriting and visual storytelling.
7. Good analytical skills with the ability to break down campaign data to prepare reports.
8. Good knowledge of scheduling and reporting software (e.g., Hootsuite).
9. Previous experience of upskilling team members and colleagues.

Important Note:
Due to the nature of the role, you will need to be able to start within the next four weeks and commit to the 6-month contract.