Social Media Manager

Illuminate Recruitment Ltd; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading membership organization in London seeks a Social Media Manager to lead both paid and organic social media strategies. This role offers substantial autonomy to shape campaigns, engage communities, and drive measurable outcomes, all within a community-focused environment.

Qualifications

• Proven experience managing both paid & organic social media.
• Exceptional writing & editing skills for diverse audiences.
• Experience producing audio & visual digital content.

Responsibilities

• Develop and implement paid & organic social media strategies.
• Create and curate engaging digital content like videos and newsletters.
• Track performance metrics and optimize campaigns.

Skills

Social media management

Content creation

Performance optimisation

Analytical mindset

Digital marketing

Community building

Tools

Social media analytics

SEO tools

Paid advertising tools

Job description

Social Media Manager (Paid & Organic) | London | Full-time

We’re working with a London based Membership organisation that’s looking for a Social Media Manager to lead both paid and organic social media channels. This is a unique opportunity to shape the brand’s digital presence, drive engagement, and make a real impact in the sector through compelling storytelling and strategic campaigns.

About the Role:

This position is perfect for a creative and analytical social media professional who thrives in both content creation and performance optimisation. You’ll own the social media strategy—without direct reports—meaning you’ll have the autonomy to shape campaigns and deliver measurable outcomes.

Key Responsibilities:

Develop and implement paid & organic social media strategies that align with business goals.

Create and curate engaging digital content, from short-form videos and podcasts to newsletters and visuals.

Track performance metrics, optimise campaigns, and generate reports to drive ongoing improvements.

Manage audience segmentation, build online communities, and foster meaningful interactions across platforms.

Oversee scheduling, posting, and optimisation across LinkedIn, Twitter, Instagram, Facebook, and emerging platforms.

Plan and execute paid social campaigns, ensuring efficiency in budget management and performance outcomes.

Provide social media best practices and guidance to internal teams while staying ahead of the latest industry trends.

What skills will you need to thrive in this role?

Proven experience managing both paid & organic social media strategies.

Exceptional writing & editing skills, with the ability to tailor content to different audiences.

Experience producing audio & visual digital content.

Strong analytical mindset—proficient in social media analytics & optimisation.

Knowledge of SEO, paid advertising, and digital marketing tools.

A collaborative and strategic thinker who can confidently work cross-functionally.

Why This Role?

This is a fantastic opportunity to take ownership of an evolving digital function in a community focused environment. You’ll play a key role in amplifying the organisation’s voice, fostering engagement, and crafting impactful campaigns that truly make a difference.