Social Media Manager

Maddox Gallery; London; Hybrid; GBP 38,000 - 50,000; Full time

Job summary

A prestigious art gallery in London is seeking a passionate Social Media Manager to lead their social media strategy and engage their audience across various platforms. This role involves creating high-impact content, community management, and supporting paid campaigns to enhance the gallery's online presence. The ideal candidate has a strong track record in social media management, particularly within the luxury sector, and is adept at working in a dynamic team environment.

Qualifications

• Minimum of 2 years’ experience in a social media role.
• Experience creating platform-first video content.
• Strong understanding of luxury, art, and culture sectors.

Responsibilities

• Lead social media strategy and execution.
• Create engaging content for various platforms.
• Oversee community engagement and paid media campaigns.

Skills

Exceptional written and verbal communication

Proven record of growing social media accounts

Deep knowledge of social media

Strong multitasking and time-management skills

Proficiency in TikTok, Instagram, LinkedIn

Tools

Google Analytics

Meta Ads Manager

Adobe Suite

Canva

Job description

Maddox Job Description: Social Media Manager

Location: Maddox Street, London

Reports to: Marketing Director (primary line), Digital Manager (secondary line)

Work Format: 3 or 4 days in the office, one/two days WFH. Please note, first month will be full-time in the office for onboarding.

Position Overview

We are seeking a passionate and experienced Social Media Manager to join our dynamic team. In this role, you will lead the development and execution of our social media strategy, create platform-first content, manage community engagement, and amplify Maddox Gallery’s brand and leadership presence online. You will also support paid campaigns and oversee live coverage of key events. This role is ideal for a strategic, creative thinker who lives and breathes social media.

You will be responsible for delivering measurable growth, supporting brand reputation, and integrating social media into the wider commercial and marketing ecosystem.

About Maddox Gallery

Since launching in 2015, Maddox Gallery has established itself as a globally recognised art brand with multiple London locations. We specialise in offering high-net-worth clients access to some of the art world’s most sought-after emerging, established, and blue-chip artists. We also offer a bespoke art advisory service, supporting clients with investment-grade acquisitions.

Key Responsibilities

Content Creation and Storytelling:

• Work closely with our in-house Content Producer to create high-impact, visually compelling content tailored for platforms such as Instagram, TikTok, LinkedIn, YouTube, Facebook, and WhatsApp.
• Lead the creation of TikTok-first content, leveraging trends, native features, and high-engagement formats.
• Capture and share live content from events, private views, and gallery moments to provide exclusive, real-time updates.
• Support storytelling through a mix of short-form and long-form content, ensuring alignment with the gallery's luxury positioning.
• Own the content calendar and campaign planning process in line with wider gallery activities and marketing objectives.

Executive Social Media Management:

• Manage the social media presence of key Maddox Gallery executives, shaping a consistent and polished personal brand in line with company values.
• Draft, post, and engage on behalf of executives on platforms such as Instagram, LinkedIn, and WhatsApp (for client engagement where appropriate).
• Exercise high levels of discretion, tone sensitivity, and personal brand alignment.

Strategy and Growth:

• Design and execute a data-informed social media strategy aligned with broader business and marketing goals.
• Collaborate with the Marketing Director and Digital Manager to develop platform-specific strategies, with an emphasis on thought leadership, storytelling, and community growth.
• Plan and run social campaigns to drive engagement for exhibitions, events, artists, and partnerships.
• Build and nurture relationships with influencers and cultural partners in the art and luxury sectors.
• Own and develop an influencer/creator strategy, identifying collaborators who align with the Maddox brand.
• Support lead generation by integrating social media touchpoints into the wider sales funnel.
• Collaborate with internal teams to align messaging and identify content opportunities.

Community Management and Paid Media:

• Oversee daily community engagement: responding to comments, managing enquiries, and fostering a loyal digital following.
• Collaborate with the Marketing Director and media agency on paid media campaigns, with potential to take increasing ownership over time.
• Monitor and respond to crises or sensitive feedback in a timely, brand-consistent, and reputation-conscious manner.

Analytics and Reporting:

• Use tools such as Google Analytics, Meta Business Suite, Later, and TikTok analytics to track performance.
• Deliver clear, insightful monthly reports for senior leadership, with actionable recommendations for optimisation.
• Stay current with platform updates, algorithm changes, and social trends to keep Maddox ahead of the curve.

KPIs and Success Metrics:

• Growth in followers, engagement rate, and reach across all platforms.
• Executive profile growth and visibility (reach, engagement, sentiment).
• Lead generation and referral traffic to key landing pages.
• Engagement uplift during events and strategic campaigns.

Candidate Requirements

Core Skills:

• Exceptional written and verbal communication with a sharp eye for tone, detail, and audience.
• Proven track record of growing social media accounts and delivering KPI-driven results.
• Deep knowledge and personal passion for social media: you’re the kind of person who lives on TikTok and keeps up with the latest creator trends.
• Strong multitasking and time-management skills in a fast-paced, high-profile environment.
• Proficiency in key platforms and tools: TikTok, Instagram, LinkedIn, YouTube, Meta Ads Manager, WhatsApp Business, Adobe Suite, Canva.
• Appreciation for cultural and global audience nuances, especially within luxury and art markets.

Preferred Experience:

• Minimum of 2 years’ professional experience in a social media role, ideally within the luxury, art, culture, or lifestyle sectors.
• Experience creating platform-first video and short-form content.
• Experience managing or supporting executive social media accounts.
• Working knowledge of paid social campaigns and media optimisation.
• Experience collaborating with influencers and creative talent.

Character Traits:

• Strategic yet creative, with a solution-focused mindset.
• Highly self-motivated and adaptable, thriving under pressure.
• A collaborative team player with strong interpersonal skills.
• Positive, enthusiastic, and flexible with working hours to support key events and deadline. Please note, time off in lieu is given when working outside office hours at Maddox events.

How to Apply:

If this role excites you and your experience matches the profile, please email your CV, cover letter, and any relevant social media portfolios to: [e-mail]

Please include ‘Social Media Manager’ followed by your full name as the subject line.

Please note that the closing date for applications is 17th August at 12pm. First-round interviews are expected to take place within two weeks of the closing date. Due to the high volume of applications, if you do not hear from us within three weeks of the deadline, unfortunately, you have not been selected to progress to the final stages of the recruitment process.

Thank you for your interest in the role and for taking the time to apply.