Social Media Manager

BBC; London; Hybrid; GBP 50,000 - 59,000; Full time

Job summary

A leading media organization is seeking a Social Media Manager for its campaigns related to major TV programs. This role emphasizes strategic social media leadership, team management, and driving engagement with UK audiences. The successful candidate will possess extensive experience in media production and strong analytical skills to influence decision-making. This position offers a fixed-term contract with a competitive salary in a hybrid work environment.

Qualifications

• Experience delivering integrated social media projects alongside broadcast output.
• Strong track record in developing and delivering social media strategies.
• Ability to understand audience needs and influence strategic thinking at senior levels.

Responsibilities

• Oversee a range of social media campaigns across all platforms.
• Work closely with Commissioning to plan social activities.
• Manage team resource and processes to maximize audience engagement.

Skills

Social media strategy

Team management

Analytics-driven decision making

Media production process

Job description

Overview

JOB BAND: D

CONTRACT TYPE: Full-time / Fixed-term December 2025 – December 2026

DEPARTMENT: BBC HR

LOCATION: London – Hybrid

PROPOSED SALARY RANGE: £50,000 - £59,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Purpose of the role

We’re looking for a strategic, experienced and creative social media leader to be our Social Media Manager – Social Campaigns - BBC Three, responsible for leading the social campaigns for some of the very biggest TV programmes at the BBC, with a strong focus on BBC Three.

Line managing a team of four and reporting to the Head of Social, iPlayer and Three, the role will help deliver a coherent, consistent social media experience for UK 16-34s, with a strong focus on 16-24, working closely with the TV Social Production, Edit and Planning teams as well as other promotional, editorial and production teams at the BBC, to ensure each campaign delivers on the agreed social strategy, maximises engaged reach with young audiences, delivers content of the highest creative quality, and drives traffic around the BBC portfolio and reaches youth audiences at scale.

Why join the team

If you're a wizard of media production and understand the commissioning process like the back of your hand, then read on. You'll be a leader, an influencer, a champion of new ideas, steering world-leading creative campaigns with confidence and originality. Your experience in both managing teams and anticipating the audience desires across platforms and devices will be your secret weapon, allowing you to translate behaviours into winning social strategies that drive youth-skewing content across the UK and drive journeys to iPlayer.

Your Key Responsibilities And Impact

• Oversee a range of social media campaigns, acting as the strategic and editorial lead for those campaigns across all social platforms, working closely with the Publishing, Production, Edit and Planning teams to align strategy.
• Help lead BBC TV’s strategic and creative development in the social space, setting strategy at a campaign level.
• Work closely with Commissioning to plan/guide social activity around priority programmes.
• Manage team resource and processes to ensure that we maximise our UK under-35 engaged reach at a campaign level.
• Ensure social campaigns are delivering on our agreed quality metrics, as well as achieving relevance and scale.
• Work closely with the relevant talent and Content stakeholders to align programme priorities and social activity, reporting to senior stakeholders as required.
• Work closely with the social Publishing, Production and Edit teams to ensure programme, asset and account priorities are aligned.

Essential Criteria / Skills and Experience

• Experience delivering integrated social media projects alongside broadcast output, ideally in TV or audiovisual media, with a strong innovation component.
• A strong track record of working on major TV shows or brands on social media, developing and delivering social media strategies, creating content and managing communities, using analytics to drive decision making at the highest level.
• An understanding of media production and commissioning processes.
• Leadership and influencing skills to drive forward new initiatives and influence strategic thinking at senior levels.
• Team management experience.
• Ability to understand audience needs and behaviours across platforms/devices/content and translate this into strategic thinking.
• Demonstrated ability to manage and nurture stakeholder relationships across production, talent, and internal teams to drive impactful social media campaigns and audience engagement.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.