Social Media Manager

Retirement Villages Group Ltd; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading retirement community organization in London is seeking a passionate Social Media Manager to lead their social media strategy. You will develop engaging content, manage online communities, and execute campaigns to drive brand awareness and sales. The ideal candidate has a degree in Marketing, proven experience in social media management, and strong communication skills. Join a collaborative and friendly team and make a meaningful impact on the lives of older people.

Benefits

Competitive salary & benefits package

Generous annual leave + birthday off

Volunteering days

Qualifications

• Solid experience managing social media for brands, with proven results in both paid and organic.
• Skilled in social media tools (Hootsuite or similar) and data analysis/reporting.
• Excellent communication skills - written and verbal.

Responsibilities

• Lead the development and delivery of a social media strategy that aligns with marketing goals.
• Plan, create, and curate compelling content tailored to each platform.
• Engage with the audience, respond to comments/messages, and manage reviews.

Skills

Social media strategy development

Content creation

Community management

Paid social campaigns

Communication skills

Education

Degree in Marketing, Communications, or related field

Tools

Hootsuite

HubSpot

Job description

We are looking for a passionate and creative Social Media Manager to lead our social media strategy and execution across our social platforms.

Reporting to the Digital Marketing Manager, you will be responsible for developing engaging content, managing our online communities, and executing paid and organic social media campaigns to drive brand awareness, engagement, and ultimately, leads and sales for our communities. This role requires a strong understanding of social media best practices, excellent communication skills, and the ability to collaborate effectively with various stakeholders.

The Role:

Social Media Strategy & Execution:

• Lead the development and delivery of a social media strategy that aligns with our wider marketing and business goals
• Define clear KPIs, measure performance, and share actionable insights
• Stay ahead of the curve with platform updates, trends, and innovations
  
  

Content Creation & Management:

• Plan, create, and curate compelling content (copy, graphics, video) tailored to each platform
• Ensure our tone of voice and visuals are consistently on-brand across all channels
• Collaborate with marketing, internal comms, and village teams to bring the culture of our communities to life online
  
  

Community Management

• Be the voice of the brand; engage with our audience, respond to comments/messages, and manage reviews
• Build a thriving, positive, and interactive online community
  
  

Paid Social Campaigns

• Plan, launch, and optimise paid campaigns that drive awareness, traffic, and leads
• Manage budgets and report on ROI, continuously refining strategies based on performance
  
  

Team Collaboration

• Work closely with the Digital Marketing Manager and wider team to integrate social across campaigns
• Support local marketing efforts by aligning content with village-specific initiatives
• Use tools (like Hootsuite and HubSpot) to streamline and scale activity
  
  

The Ideal Candidate:

• Degree in Marketing, Communications, or a related field
• Solid experience managing social media for brands, with proven results in both paid and organic
• Platform know-how: Facebook, Instagram, LinkedIn, YouTube, and emerging channels
• Skilled in social media tools (Hootsuite or similar) and data analysis/reporting
• Excellent communication skills - written and verbal
• Strong project and time management abilities
  
  

Desired Skills:

• HubSpot experience
• Canva or basic design/video editing skills
• A background in lifestyle, wellness, or community-focused brands
  
  

Why Join us?

• Competitive salary & benefits package (PMI, Medicash, volunteering days, generous annual lave + birthday off!)
• Be part of a collaborative, driven, and friendly marketing team
• Play a meaningful role in shaping the lives of older people and their families