Social Media Manager

Elevation Recruitment Group; Liverpool; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

Elevation Recruitment Group is excited to recruit a Social Media Manager for a leading gambling and betting business. This role focuses on developing and executing social media strategies to enhance brand awareness and customer engagement. The ideal candidate will have substantial experience in the gambling or sports industry, and the ability to create engaging content while managing community interactions online. The position offers hybrid working conditions with competitive pay and performance bonuses.

Benefits

Company & personal performance bonus – Up to 10% of salary

25 days holiday + Bank Holidays

Hybrid working - 3 Office days / 2 WFH

Pension – Employee 6% & Employer 8% contribution

Life Insurance – 3 x Annual salary

Qualifications

• 3-5 years of experience managing social media for a consumer brand, ideally in sport, entertainment, or gambling.
• Strong understanding of platform-specific best practices across all major channels.
• Excellent copywriting and visual storytelling skills.

Responsibilities

• Develop and execute a result-driven social media strategy aligned with marketing goals.
• Oversee the creation of engaging, brand-aligned content including copy, images, and videos.
• Manage community engagement across platforms, ensuring a positive online presence.

Skills

Social Media Management

Copywriting

Visual Storytelling

Community Engagement

Analytical Skills

Job description

Elevation Recruitment Group provided pay range

This range is provided by Elevation Recruitment Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Elevation Recruitment Group

Marketing Recruitment Specialist at Elevation Recruitment Group

Role: Social Media Manager- Liverpool

Hours: 9am- 5pm Monday- Friday

• Company & personal performance bonus – Up to 10% of salary
• 25 days holiday + Bank Holidays
• Hybrid working - 3 Office days / 2 WFH
• Pension – Employee 6% & Employer 8% contribution
• Life Insurance – 3 x Annual salary

Position Overview:

Elevation Recruitment are excited to be exclusively recruiting for an iconic gambling and betting business.

We are seeking a highly motivated and experienced social media manager with a strong background in the gambling or sporting industry, to lead and implement the social media strategy. This is focussed around enhancing brand awareness, customer engagement, and driving acquisition through compelling content, storytelling and community management. The role will ensure the heritage is celebrated while modernising its digital presence to appeal to a new and existing audience.

Responsibilities:

Strategy and Planning

• In conjunction with the Head of Marketing, develop and execute a result-driven social media strategy aligned with broader marketing and business goals.
• Manage a content calendar across all social platforms (Facebook, Instagram, Twitter/X, YouTube, TikTok and LinkedIn).
• Set performance targets and KPIs for social media activity.

Content Creation & Management

• Oversee the creation of engaging, brand-aligned content Including copy, Images, video and stories
• Lead campaigns and moments that align with the sporting and cultural calendars (e.g. Payday weekends, new football season, Pools rollovers)
• Create content with In-house design and external agencies that align to the brand and ensures quality control

Community Management

• Manage the day-to-day community engagement across platforms, fostering a positive, active online presence.
• Monitor social sentiment and respond to customer queries or concerns In a timely, brand-appropriate manner.

Performance and Analytics

• Track and report on social media performance, using Insights to refine content and strategy.
• Use tools such as Meta Business Suite, to manage, schedule and report on content
• Collaborate with brand, product, customer service and operations to align messaging and campaigns
• Coordinate with commercial partners, talent and Influencers for co-branded content and campaigns

Compliance & Brand Governance

• Ensure all social content Is fully compliant with ASA, CAP, and gambling advertising regulations
• Build and manage a compliance approval process to ensure social media communications are quality checked and can be audited as and when required
• Uphold and protect the brand tone of voice, and visual Identity across all platforms

Skills and Qualifications:

• 3-5 years of experience managing social media for a consumer brand, ideally in sport, entertainment, or gambling.
• Strong understanding of platform-specific best practices across all major channels.
• Excellent copywriting and visual storytelling skills.
• Experience in creating social media content and working with creative teams
• Strong analytical and reporting skills
• Ability to handle real-time engagement during live events and high-pressure moments.
• Understanding of UK gambling regulations and responsible marketing practices.
• Passion for sports and digital culture

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Gambling Facilities and Casinos

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