Social Media Manager

The National Lottery Heritage Fund; Leeds; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a passionate Social Media Manager to lead its social media strategy and enhance the visibility of heritage initiatives. This role involves overseeing content delivery, managing budgets, and ensuring impactful communication across channels. The ideal candidate will be innovative, data-driven, and collaborative, with a commitment to inclusivity in heritage. Join a forward-thinking organization dedicated to making heritage accessible for all, while enjoying a hybrid working model that promotes work-life balance. If you are ready to make a difference, we want to hear from you!

Qualifications

• Proven experience in social media management and strategy.
• Strong understanding of data evaluation and analytics.

Responsibilities

• Develop and oversee the social media strategy for the organization.
• Manage content delivery and budget across various social media channels.

Skills

Social Media Strategy

Data Evaluation

Content Delivery

Budget Management

Creative Campaign Development

Education

Degree in Marketing or Communications

Relevant Certifications

Tools

Social Media Management Tools

Analytics Platforms

Job description

The National Lottery Heritage Fund

As the largest funder for the UK's heritage, our vision is for heritage to be valued, cared for, and sustained for everyone, now and in the future.

We believe in the power of heritage to ignite the imagination, offer joy and inspiration, and build pride in place and connection to the past.

Our mission is to use our expertise to support and champion the UK's heritage and demonstrate the transformative potential of National Lottery funding through delivering our new strategy, Heritage 2033. We ensure that money from The National Lottery makes a decisive difference for people, places, and communities.

We are currently recruiting for a full-time Social Media Manager on a permanent contract, based in any of the Heritage Fund offices in Birmingham, Leeds, Manchester, or Nottingham (Hybrid Working).

The primary purpose of this role is to be responsible for the organisation's social media strategy, using data evaluation and the latest social insights to stay abreast of new approaches and best practices.

The Social Media Manager will act as owner and gatekeeper for all social media channels. They will oversee content delivery and budget management across our channels, ensuring key messages reach the right audiences and add value to the work of the marketing, PR, and wider teams. They will maintain high standards of output and insight organization-wide. Additionally, they will serve as a key communications adviser, managing the social media output of communications colleagues and thought leaders, providing training, guidance, and workshops to enhance standards. Developing creative campaigns and fostering effective partnerships with stakeholder organizations will also be key responsibilities.

If you are passionate about making heritage inclusive and accessible for everyone, now and in the future, we want to hear from you.

Applications close on 11 May 2025, with interviews expected on 27 May 2025.

Our Values

Our values and behaviors are central to our work and recruitment process. Demonstrating these values is as important as your skills and experience:

• Inclusive of all aspects of heritage, people, and communities
• Ambitious for our people, communities, and heritage
• Collaborative by working and learning together
• Trusted for our integrity, expertise, and judgment

Flexible Working

The Heritage Fund supports a hybrid working approach, requiring most employees to work from their contracted office at least twice a week, with the possibility of working from home on other days, depending on business needs.

Disability Confident Employer

We guarantee interviews for all disabled applicants meeting the minimum criteria and are committed to making reasonable adjustments. As a proud member of the Disability Confident scheme, we aim to promote inclusive hiring practices.