Social Media Manager

Sweet Squared; Leeds; On-site; GBP 35,000 - 45,000; Full time

Job summary

Sweet Squared, a leading company in the hair and beauty industry, seeks a Social & PR Manager to drive their multi-brand digital presence. This strategic role involves developing PR strategies, managing accounts, and foster relationships with influencers. The ideal candidate will have strong experience in digital storytelling, campaign planning, and brand management.

Benefits

25 days holiday + 8 bank holidays

Private healthcare

Employer pension contribution

Training and development opportunities

Qualifications

• Minimum 4+ years experience in social media and/or PR management.
• Line management experience required.
• Strong understanding of platform-specific content.

Responsibilities

• Lead and implement PR and social media strategy across all brands.
• Manage and support junior team members.
• Build media and influencer relationships.

Skills

Digital storytelling

Campaign planning

Brand positioning

Copywriting

Content creation

Influencer relationships

Social media management

Team collaboration

Job description

Position: Social & PR Manager

Type: Permanent

Reporting to: Chief Marketing Officer

Direct Reports: Yes

Starting salary: £35,000

Location: This is an office based role in Leeds, LS14

Since 2006, Sweet Squared has been marketing and distributing best-in-class hair and beauty products and services to professionals across the UK and Ireland — always “with love & respect.”

Following continued growth and an expanding brand portfolio, we are now looking for an experienced and strategic Social & PR Manager to lead and evolve our multi-brand digital presence.

This is a senior role for someone who not only delivers outstanding social and PR content but who also understands how to shape and execute a broader vision. You will be responsible for driving the overall social media and PR strategy across all brands, while also managing your own accounts day-to-day. We’re seeking a confident communicator with a proven track record in digital storytelling, campaign planning, and brand positioning — someone who can think creatively and act commercially.

You’ll also play a key role in guiding tone of voice, creative output, influencer strategy, and media relations. In addition, you will have line management responsibility for one team member, providing day-to-day support, development, and performance guidance.

Based in Leeds, with occasional travel to London and industry events, this role requires an organised self-starter who can deliver both strategic insight and hands-on execution.

Key Responsibilities

• Lead and implement the overarching PR and social media strategy across all Sweet Squared brands
• Line manage, support, and develop junior members of the PR and social team — providing clear direction, regular feedback, and fostering best practice across all accounts
• Manage and grow your own portfolio of social media accounts, ensuring high-quality, consistent content
• Own relationships with media, influencers, and partners, building strong industry networks
• Write and oversee press releases, media pitches, and influencer briefs
• Plan, manage, and evaluate integrated campaigns around product launches and key brand moments
• Attend events, activations, and press days to represent and amplify our brands
• Monitor social and industry trends to proactively inform content and campaign strategy
• Work closely with brand managers, education, and sales teams to align messaging and priorities
• Use insights and data to optimise performance and regularly report on key metrics and ROI
• Champion the use of AI tools and content automation to increase efficiency and creativity across teams
• Support, mentor, and inspire more junior members of the PR/social team, ensuring best practice across accounts

What We’re Looking For

• A passionate, experienced social and PR professional with strategic vision
• Minimum 4+ years experience in a social media and/or PR management role
• Line management experience
• Strong understanding of platform-specific content (Instagram, TikTok, Pinterest, etc.)
• Exceptional copywriting, content creation, and storytelling skills
• Demonstrated success in building brand presence and media/influencer relationships
• Comfortable managing multiple brands and switching between different tones and styles
• Knowledge of (and genuine love for) the professional hair and beauty industry
• A proactive mindset — comfortable working autonomously and leading initiatives
• A team player who collaborates with positivity, professionalism, and integrity

What we can offer you

• 25 days holiday + 8 bank holidays (increasing to 33 days plus BH with length of service)
• Private healthcare, EAP & Personal accident insurance
• Company Sick pay scheme and 24/7 access to a GP
• Square day - an additional paid day off on your start date anniversary
• 5% employer pension contribution
• An allowance per month for free products in our Sweet shops and online
• Employee discount in addition to your monthly allowance
• Square of the month receives additional paid day off
• Training and development including access to our education courses
• Access to higher education through funded apprenticeships if applicable