Social Media Manager

JR United Kingdom; Knutsford; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A fast-growing UK skincare brand seeks a Social Media Manager to drive growth and create engaging content. You'll work closely with the co-founder to build a strong community presence across Instagram, TikTok, and YouTube, making a real impact as the company scales. This role offers a chance to shape the brand’s future with a competitive salary and hybrid work flexibility.

Benefits

Competitive salary

Performance bonus

Product allowance

Hybrid work flexibility

Direct mentoring from leadership

Opportunity for growth

Qualifications

• 2+ years in social/content/brand roles.
• Proven success in growing social accounts.
• Expertise in short-form video content.

Responsibilities

• Own the social strategy for multiple platforms.
• Create a high-performing content calendar.
• Collaborate with creators and influencers.

Skills

Community Engagement

Content Creation

Copywriting

Video Editing

Social Media Trends

Tools

Canva

Figma

CapCut

Job description

Social network you want to login/join with:

We’re a fast-growing UK skincare brand on a mission to simplify skincare without compromising results. Created by Aesthetician Amy, our goal is to help women feel confident in their skin with her expert-led routine that take just five minutes a day.

Since launching, we’ve built a loyal customer base, earned over 1,000 five-star reviews, and become known for our hero product - The 5 Minute Kit - a complete, science-backed routine that delivers visible results and fits effortlessly into real life.

Now, we're entering our next phase: expanding our product line, growing internationally, and deepening our community connection through content, education and storytelling. With big ambitions and a small, agile team, we’re building something meaningful and we’re just getting started.

The Mission

To build a standout organic social presence that not only looks beautiful, but truly connects. You’ll be responsible for driving growth, creating content that stops the scroll and turning our community into superfans.

Our goal is for BASE to become the most trusted, talked-about and loved skincare brand on social - and you’ll be the one bringing that vision to life, one post, story and reel at a time.

The Role

Social media is the beating heart of BASE - it’s where we connect, share and grow our incredible community of women. We’re on the lookout for an ambitious, creative and culture-obsessed Social Media Manager to join us on this exciting journey.

You’ll work directly with Amy (our co-founder and qualified Aesthetician) to shape our social presence across Instagram, TikTok, YouTube and beyond. From strategy to execution, you’ll lead all things organic, help us scale our community and play a big role in taking BASE to its next chapter of growth.

We're a small but mighty team of three, so this role is perfect for someone who’s ready to roll up their sleeves, contribute big ideas, wear multiple hats and grow as we grow.

What You’ll Own

• Own our social strategy and content across Instagram, TikTok and YouTube Shorts
• Plan, script, post and optimise a high-performing content calendar
• Ideate, film and edit short-form video content (with Amy + freelancers/agencies)
• Collaborate with our paid ads team to fuel performance with organic-first UGC
• Launch and manage long-form YouTube content alongside Amy
• Track and report on key social KPIs – from engagement to revenue impact
• Build and maintain relationships with creators/influencers for standout UGC
• Stay plugged into the skincare and social worlds – trends, memes, moments and more

What We’re Looking For

• 2+ Years in a in a social/content/brand role
• Proven success growing social accounts and creating content
• Expertise in Reels, TikTok and short-form video - either hands-on or directing others
• A people-person - you get what makes communities tick and love building connection
• Brilliant copy skills - whether scripting a Reel or writing a caption, you know how to engage people
• A natural feel for culture and trends - you’re always online and ahead of what’s next
• A sharp commercial mindset - you care about content that performs, not just content that’s pretty

Nice-to-Haves

• Experience in skincare, beauty, wellness or cosmetics
• Design ability in Canva, Figma or video editing software (CapCut)
• Built a personal or niche social page (beauty, fitness, aesthetics etc.)
• Creator or influencer relationships

What You’ll Get

• Direct access to our co-founder and leadership of a core growth channel
• The chance to shape the future of one of the UK’s most exciting skincare brands
• A small, agile team where your ideas and voice will truly count
• Room to learn, grow and try new things as we scale
• Competitive salary + performance bonus + product allowance
• Hybrid flexibility: remote with 1–2 in-person days each week

What Success Looks Like

• Growing and engaging a loyal social community
• Creating content that not only looks great, but drives clicks and sales
• Elevating our brand aesthetic and storytelling across every platform
• Jumping on trends, testing new ideas and keeping us culturally relevant
• Building meaningful partnerships that expand our reach and brand love
• Collaborating seamlessly with our founders, agencies and community

Ready to be part of something special?

We’d love to hear from you. Send your CV and cover letter to [emailprotected] or simply click the button below to apply via LinkedIn.