Social Media Manager

Four Marketing Limited; Islington; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in luxury lingerie is seeking a Social Media Manager in London. The successful candidate will lead the social media strategy and campaigns, fostering brand engagement and community growth. Ideal candidates should possess strong digital marketing experience, especially within the fashion industry.

Benefits

25 days of annual leave plus bank holidays

Generous staff discount across various brands

Auto-enrolment into the pension scheme

Cycle to work scheme

Charity time-bank scheme

Ability to purchase additional annual leave

Qualifications

• Minimum 3+ years experience in digital marketing for fashion or e-commerce brands.
• Strong understanding of social media best practices.
• Excellent copy-writing skills and an eye for visual storytelling.

Responsibilities

• Create and oversee a creative, data-led content strategy for media channels.
• Develop social media campaigns that engage the global community.
• Manage all social media activity on a day-to-day basis.

Skills

Digital Marketing

Social Media Management

Copywriting

Visual Storytelling

Job description

Agent Provocateur has dominated the realm of luxury lingerie since its inception in 1994. Holding fearless femininity at the forefront with a dynamic mix of London’s punk rebellious spirit and a strong emphasis on female empowerment.

We are currently recruiting for a Social Media Manager to join our Creative/ Communications department in our London Head Office on a permanent, full-time basis.

This is an exciting, impactful opportunity for a versatile, self-starting, creative tastemaker, to lead our social media presence end-to-end. The right candidate will be well-connected, with a strong interest in fashion and a curiosity for all things social media. Minimum 3+ years experience in digital marketing for fashion and/or ecommerce brands is essential, along with a strong understanding of social media best practices, excellent copy-writing skills, and an eye for visual storytelling.

The successful Social Media Manager will be responsible for creating and overseeing a creative, data-led content strategy for media channels including Instagram, Facebook, YouTube, Twitter, Pinterest, LinkedIn, and TikTok.

Develop captivating social media campaigns and content that create engagement with our global community and manage all social media activity on a day-to-day basis.

Drive traffic, conversations, and brand engagement across all channels, working closely with our wider Communications and Digital teams.

Main duties and responsibilities include:

• Work closely with the Director of Brand & Communications to define and implement the company’s social strategy, ensuring alignment with overall brand strategy and business goals.
• Work with team members to brief and oversee the production of social assets with the in-house creative team and/or external videographers and production teams.
• Develop organic social media plans, campaigns, activations, and tactics to support marketing stories, new product launches, key stakeholder profiles, and cultural moments.
• Own and manage the social media calendar and how this feeds into the brand’s trade calendar.
• Schedule and upload posts across all customer-facing platforms (including but not limited to Facebook, Instagram, Twitter, TikTok, and Pinterest).
• Drive, monitor, and respond to engagement with our online community in line with brand personality and tone of voice.
• Strategically manage community relationships to increase our following and engagement levels.
• Conduct social media listening and monitoring to understand sentiment, optimize channels, and improve the success of plans using appropriate analytics tools.
• Deliver innovation by exploring new features of existing platforms and/or expanding to new platform opportunities.
• Create best practices and guidelines for relevant teams.
• Build and present regular reports and competitor analysis to key stakeholders.
• Be a constant champion for social media in the business and what that means for other areas.
• Ensure all social output is on brand and complies with tone of voice and brand guidelines.
• Manage the social media budget.
• Collaborate and work with international partners for Agent Provocateur Marketplace.
• Work closely with the VIP & Events manager to develop a strategy for VIPs & influencers, including gifting, relationship building, organic content, and UGC.
• Monitor and manage all influencer / UGC content.
• Work closely with the VIP & Events manager and PR Manager to develop a well-rounded, impactful communications strategy for the brand.

Our successful candidate will enjoy access to a variety of discretionary benefits such as:

• 25 days of annual leave plus bank holidays each year.
• Generous staff discount across a variety of brands.
• Auto-enrolment into the company pension scheme.
• Cycle to work scheme.
• Charity time-bank scheme.
• Ability to purchase additional annual leave.