Social Media Manager

Fred. Olsen Cruise Lines Ltd; Ipswich; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Health insurance

Life assurance

Maternity/paternity pay

Discounted holidays and cruises

Retail discounts

Job summary

Fred. Olsen Cruise Lines in Ipswich is seeking a Social Media Manager to lead our social team and shape a bold strategy that grows audience engagement and enhances brand equity.

You will guide two social specialists, drive trends and partnerships, ensure on-brand content, and align social activity with business goals while supporting travel enthusiasts.

Qualifications

• Experience creating engaging social content and campaigns.
• Experience mentoring or managing a small team.
• Travel industry experience is a bonus but not required.
• Hybrid working pattern and 35 hours per week.

Responsibilities

• Lead the development and delivery of a social media strategy.
• Identify trends, platform innovations and cultural moments.
• Grow reach, strengthen customer connections and brand equity.
• Oversee two social specialists and influencer partnerships.

Skills

Team leadership

Campaign management

Content strategy

Social analytics

Tools

Influencer marketing

Job description

Fred. Olsen Cruise Lines is a family-run business that has been offering exceptional cruise experiences for over 170 years. With a fleet of ships that provide intimate, friendly, and immersive voyages, we are committed to delivering world-class service with a personal touch. Join us and be part of a proud heritage that is all about making lasting memories for our guests.

We are looking for a travel-obsessed Social Media Manager to join our social team at an exciting time of growth for Fred. Olsen Cruise Lines. This is a fantastic opportunity for a strategic social media powerhouse to lead the team in the next phase of our social media journey, helping us build our brand and reach and engage existing and future audiences.

Reporting to the Head of Content and leading two talented, travel-loving social specialists, you’ll bring bold ideas, fresh perspectives and a collaborative spirit to everything you do. From scroll-stopping content and standout campaigns to exciting influencer partnerships and meaningful community engagement, you’ll inspire our audiences, grow our social presence and make a real impact on the wider business.

As the Social Media Manager, you will be responsible for leading the development and delivery of a social media strategy that enhances brand equity, grows audience engagement, and supports wider business objectives. You will inspire and guide a team of two, driving the identification of emerging trends, platform innovations and relevant cultural moments, and turning insights into engaging content and social opportunities. As the guardian of our social presence, you will champion content excellence, ensuring everything we publish is on-brand, audience-focused, compliant and product-accurate. Through your leadership, creativity and strategic thinking, you will play a key role in growing our reach, strengthening customer connections and driving the continued success of our brand.

We are keen to hear from candidates with social media experience gained either in-house or within an agency environment. You'll have a strong track record of creating engaging social content and delivering campaigns that connect with audiences and drive results. Experience managing, mentoring or coaching a small team would be advantageous, as you'll play a key role in supporting and developing colleagues. While experience within the travel industry would be a bonus, it isn’t essential. We are looking for someone with creativity, commercial awareness and a passion for all things social.

This is a full-time, permanent position working 35 hours per week. We offer a hybrid working pattern, with two days working from home and three days based at our Head Office in Ipswich. However, this pattern may need to be flexible to accommodate the travel requirements of the role.

Fred. Olsen Cruise Lines offer a wide range of benefits including Axa Health medical, Life Assurance, enhanced maternity and paternity pay, discounted holidays and cruises, plus retail discounts and cash back incentives through our Boost Benefits scheme.

Attached to this advert you will find a full job description and details of our Company benefits on offer.

Our Values:

We are one team -

Working together, supporting each other and recognising that every role plays a part.

We are ambitious -

Always looking for opportunities to improve and deliver more for our guests, colleagues and business.

We are curious -

Asking questions, seeking new ideas and learning from the world around us.

We are real -

Bringing our authentic selves to work and creating genuine connections.

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees. We want to ensure that you feel supported throughout the application process and provide reasonable adjustments where necessary and requested. If you require any reasonable adjustments as part of your application and interview process, please do not hesitate to let us know.