Social Media Manager

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Role: Social Media Manager Department: Marketing Reports to: Senior Marketing Manager Contract: Full-Time, Permanent Location: Havant, Hampshire, PO9 1QJ Working Arrangements: Hybrid Working (3 days per week office based)

About us

Who are we? For over 30 years, we've traveled, laughed, and grown. We believe life is for living and is more fun with those we love. Our purpose is to bring positivity to our customers’ lives through the clothes we make, the initiatives we undertake, and our core values. We are Made for Life. Trusted quality. Sustainably sourced. Proud to be a B Corp®. We promote and embed equality and inclusion as standard, fostering an environment free of prejudice, racism, sexism, harassment, bullying, and marginalization.

Role Responsibilities

1. Reporting to the Senior Brand Marketing Manager, lead the development and execution of a cohesive global social media strategy aligned with the company's brand vision, values, and business goals across platforms including Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
2. Define target audiences for each social channel and tailor content strategies to effectively engage these segments in line with business and brand strategies.
3. Collaborate with the Senior Brand Marketing Manager to develop a content calendar aligned with marketing campaigns, product launches, and seasonal trends.
4. Oversee the creation of high-quality, engaging, and on-brand content with the Creative Team, including videos and Reels.
5. Identify and build relationships with content creators, influencers, brand ambassadors, and strategic partners.
6. Manage content creator campaigns and collaborations to enhance brand reach and credibility.
7. Coordinate with Paid Social & Affiliate channel owners to develop integrated strategies.
8. Engage with followers actively to foster a strong online community, responding to comments and customer inquiries.
9. Work with external PR agencies to plan and execute PR strategies, including press and influencer events.
10. Establish and manage new social profiles to support business growth, with clear targets for brand awareness and reach.
11. Monitor, analyze, and report on social media performance to inform future strategies.
12. Stay updated on social media trends, platform updates, and innovations to keep the brand industry-leading.
13. Lead and inspire the social & PR team to foster a vibrant, innovative, and creative culture.
14. Align with the company's social and environmental mission, championing impactful actions.

Skills and Experience

1. Proven social media marketing experience with creative ideas and execution skills.
2. Deep passion for social media channels with understanding of each platform's intricacies.
3. Experience in devising and executing brand social media & influencer strategies within budget and deadlines.
4. PR experience in bringing brand and product messaging to life through various media and events.
5. Creative content creation skills, including videos and Reels, with willingness to appear on camera.
6. Strong organizational skills to manage multiple projects with attention to detail.
7. Ability to create activities with clear objectives, such as reach, customer acquisition, or community engagement.
8. Data analysis skills to generate insights and reports.
9. Excellent team player with cross-functional collaboration skills.
10. People management skills to lead and motivate a team with enthusiasm.

Role Competencies

1. Strategic Vision and Alignment: Ability to develop and implement a global social media strategy aligned with company values and goals.
2. Creative Content Development: Skilled in overseeing the creation of engaging, on-brand content, including videos and Reels.
3. Influencer and Partner Relations: Expertise in building relationships and managing campaigns with creators and partners.
4. Community Engagement and Management: Proven ability to foster online communities and manage new profiles effectively.
5. Analytical and Insight-Driven: Competence in monitoring, analyzing, and reporting social media performance and trends.
6. Leadership and Team Development: Strong leadership to inspire and develop the social & PR team.
7. Organizational Excellence: Excellent planning and prioritization skills with attention to detail.

Key Contacts and Relationships:

Internal Contacts:

• Senior Brand Marketing Manager: Direct report, strategic alignment, performance reviews.
• Creative Team: Content creation and campaign execution collaboration.
• Paid Social & Affiliate Channel Owners: Strategy coordination.
• Social & PR Team: Leadership and management.

External Contacts:

• Content Creators and Influencers: Relationship building and campaign management.
• Brand Ambassadors: Strategic partnerships.
• External PR Agency: PR strategy planning and execution.
• Platform Representatives: Updates and opportunities on Instagram, Facebook, TikTok, Pinterest, LinkedIn.

Resources:

• Brand Social Media
• Direct Reports: Social Media Executives

FatFace Benefits include:

• 25 days holiday plus bank holidays
• Perkbox access with discounts and wellbeing content
• THRIVE learning system with extensive resources
• Dental insurance (employee funded)
• Pension scheme
• EAP support available 24/7
• Critical illness/Death in service for salaried staff
• Sick pay allowances
• O2 phone discounts
• Eye tests/contribution to glasses
• Sabbatical leave based on service
• Enhanced family policies (e.g., maternity leave)
• Refer a friend scheme