Social Media Manager

F1 Arcade; Greater London; On-site; GBP 65,000; Full time

Job summary

A leading entertainment company in London is looking for a Social Media Manager to oversee its social presence. You will manage online communities, drive engagement, and contribute to brand growth through platform-native storytelling. Ideal candidates will have a strong background in social media management and thrive in fast-paced environments. This role offers a competitive salary and the chance to make an impact in the gaming and hospitality industry.

Qualifications

• Hands-on expertise across TikTok, Instagram, YouTube, and emerging channels.
• Experience in managing online communities and driving engagement.
• Proven ability to spot trends and execute data-led decisions.

Responsibilities

• Own and optimise the platform ecosystem across various social media channels.
• Drive platform growth through entertainment-first, data-led content.
• Measure success using business impact metrics and platform-specific KPIs.

Skills

Social-first platform management

Content calendar execution

Online community management

Creator and influencer partnership

Data-led decision making

Job description

Overview

Social Media Manager London HQ Contract:

Permanent

Salary:

£65,000

THE BRAND

At F1 Arcade, we've completely revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1 Arcade venues provide an immersive, state-of-the-art F1 racing simulation experience, gamified for a mass audience, with 'best in class' hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane

As the UK Platform Channel Manager, you will be the operational brain behind F1 Arcade's social presence - the right brain to the Social Creative Lead's left. This role is central to ensuring our content not only looks and feels world-class, but also lands with maximum impact across platforms. You'll bring sharp platform expertise, staying ahead of algorithm shifts, spotting trends before they peak, and ensuring our content is scheduled, posted, tested, and reported with precision.

Working closely with the Social Creative Lead, you'll balance creativity with execution, ensuring ideas are brought to life seamlessly across social feeds while actively managing and growing our online community - from sparking conversations and engaging with fans to moderating discussions and building lasting connections. You'll also manage relationships with creators and influencers - from nurturing partnerships to activating through influencer management tools while building a strong and engaged community around F1 Arcade.The ideal candidate is a social-native operator with an instinct for platforms, culture, and creators. You'll thrive in a fast-paced environment, combining analytical thinking with a love for storytelling, and will take pride in making sure every piece of content not only goes live, but goes further.

Key Responsibilities

1. Strategic Operator

• Own and optimise the UK platform ecosystem across TikTok, YouTube, Instagram, LinkedIn, Threads, Reddit, Discord and more
• Define not just what gets posted, but why, how, when, and to whom
• Build a unified structure for channel priorities, including purpose, role, and audience mapping

2. Algorithm-First Thinking

• Drive platform growth through entertainment-first, data-led content, mastering formats and reward loops
• Run multi-channel experiments, A/B tests, and iterate quickly based on performance signals
• Deliver actionable insights on platform algorithms to shape creative and editorial decisions

3. Cross-Functional Power

• Act as the bridge between creative, growth, content, and data teams
• Create clear processes for content requests, scheduling, and performance feedback
• Feed platform learnings into brand and campaign strategy, not just execution

4. Outcomes Over Output

• Measure success by business impact: acquisition, retention, brand affinity, and cultural relevance
• Establish and track platform-specific KPIs, focusing on what truly drives results
• Lead with insights and learnings, ensuring content is purposeful rather than just plentiful

5. Platform Native, Not Brand Obsessed

• Champion platform culture over rigid brand guidelines - if it doesn't work natively, it doesn't work
• Push content that earns attention, not content that demands it
• Build clear formatting and "what not to post" guidelines for each platform

6. Community Leadership & Creator Management

• Actively manage and grow F1 Arcade's online communities, sparking conversations, engaging with fans, and moderating discussions to maintain a positive environment
• Build and nurture influencer and creator relationships, leveraging tools such as Pingfluence to scale impact
• Develop playbooks for working with creators and empower community leads to deliver best-in-class engagement

7. Systems Builder & Growth Enabler

• Design scalable systems - from content trackers to playbooks - that leave behind structure, not dependency
• Build efficient workflows for scheduling, posting, and reporting that support both speed and quality
• In larger team structures, manage editors, creators, and community leads to deliver consistently

Person Profile - Non-NegotiablesMust demonstrate the core values of the F1 Arcade team:

Pursuit of ExcellenceTeam SpiritIntegrityPositive Energy

BackgroundThe ideal candidate should be able to demonstrate the following experience:

• Operating as a social-first platform manager, with hands-on expertise across TikTok, Instagram, YouTube, LinkedIn, Reddit, Discord and emerging channels
• Running content calendars end-to-end: scheduling, posting, testing, optimising, and reporting
• Managing online communities, driving engagement through two-way conversations, moderation, and fostering loyalty
• Building and scaling creator and influencer partnerships, with experience in managing relationships and activating campaigns
• Applying algorithm-first thinking to content execution, including trend-spotting, test-and-learn cycles, and data-led decision making
• Bridging creative and analytical disciplines - ensuring content is not only culturally relevant but also delivers measurable outcomes
• Contributing to brand growth through platform-native storytelling, audience development, and cultural presence
• Thriving in fast-paced, high-growth environments, ideally within lifestyle, entertainment, or hospitality sectors

SkillsThe ideal candidate should possess the following competencies and