Social Media Manager

Blacklock; Greater London; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

50% off food across all restaurants

Discounts on premium wine and costs

33 days holiday including Bank Hols

Volunteer day

Mortgage advice

Hardship support

Counselling and legal advice

Referral bonus £500

Anniversary gifts and sabbatical

Company events and festivals

Job summary

Blacklock is seeking an experienced Social Media Manager to join our Marketing Team in a hybrid role across the UK. You will own the digital voice, craft visual storytelling, and drive social strategy that showcases the restaurant guest experience.

You will lead on content creation, shoot and edit material, manage external creators, and mentor a Social Media Assistant while analysing weekly performance to improve reach and bookings.

Qualifications

• Proven experience managing social media accounts for a consumer, lifestyle, or hospitality brand.
• Hands-on content skills with portfolio in photography and short-form video (Reels/TikTok) and editing.
• Keen visual eye with strong design sense and brand consistency.
• Experience briefing, directing, and managing external freelancers, creators, and content budgets.
• Confident with channel analytics and translating data into strategy.
• Flexible working style balancing strategy with day-to-day execution.

Responsibilities

• Own and execute the end-to-end social media strategy and content calendar to drive brand awareness.
• Elevate digital visual identity and content style with Brand and Marketing Lead.
• Produce high-quality content including photography, short-form video, editing, and copywriting.
• Brief, commission and manage photographers, videographers, creators, and influencers.
• Line manage and mentor social media assistant to reinforce restaurant experience in responses.
• Collaborate with Marketing and Partnerships Manager to amplify campaigns, launches, events, and PR moments.
• Track reach, engagement, and business impact of content and campaigns.

Skills

Social media management

Photography

Video production

Copywriting

Brand consistency

Analytics

Tools

External freelancers management

Job description

SALARY £45,000 + up to 10% bonus

WHY WORK FOR US

Here at Blacklock our people are the very beating heart of our restaurants, where everyone can be themselves and truly shine in their natural brilliance. We have quite a few OGs who have been rocking the floor for 8+ years, and still going strong, which should count for something! Just like the well-being of our people we feel the same way about the planet, we’re proud to be a certified B Corp.

YOUR ROLE

We're looking for an experienced Social Media Manager with a deep understanding of the hospitality scene and a passion for food and drink to join our fast-growing Marketing Team. This is a fantastic opportunity for a creative powerhouse who lives and breathes visual storytelling.

Communicating brand story and messages across online platforms, developing and enhancing Blacklock’s online presence and awareness.

In this role, you’ll own our digital voice, capture the magic of our guest experience, and drive our social media strategy. You’ll lead hands-on content creation: shooting, editing, and copywriting, while defining our visual identity with the Brand and Marketing Lead. Working cross-functionally, you’ll direct external creators, line-manage Social Media Assistant, and track weekly performance to optimise reach, engagement, and direct venue bookings.

YOUR RESPONSIBILITIES IN A NUTSHELL

• Own and execute the end-to-end social media strategy and content calendar to drive brand awareness.
• Establish and elevate our digital visual identity and content style in close collaboration with the Brand and Marketing Lead.
• Produce high quality content directly, spanning photography, short-form video (Reels/TikTok etc), editing, and copywriting.
• Brief, commission and manage photographers, videographers, creators, and influencers to scale production when needed.
• Line manage, mentor, and empower the a to support the efforts to create a feeling within the social media responses aligned to the restaurant experience.
• Work closely with the Marketing and Partnerships Manager to amplify campaigns, launches, events, and PR moments.
• Maintain insights to track reach, engagement, and business impact of content, campaigns and new ideas.

YOUR EXPERIENCE AND SKILLS

• Proven experience managing social media accounts and visual identities for a consumer, lifestyle, or hospitality brand.
• Exceptional hands on content skills, with a portfolio demonstrating expertise in photography, short form video production (Reels/TikTok), editing, and strong copywriting.
• A keen visual eye with a flair for design, composition, and brand consistency.
• Demonstrated experience briefing, directing, and managing external freelancers, creators, and content budgets.
• Confident with channel analytics, capable of translating social insights and engagement data into actionable strategy.
• A flexible working style that seamlessly balances strategic thinking and campaign planning with fast, day-to-day execution.

SOME OF THE GREAT PERKS TO ENJOY AS PART OF OUR BENEFIT PACKAGE

• 50% off food across all our restaurants for you and up to three guests.
• Enjoy our superb-quality chops, steaks, and premium wine at cost price
• 33 days' holiday including Bank Holidays.
• One paid day each year to give back through volunteering
• Free mortgage advice.
• Hardship Loan Scheme to support you in unexpected situations.
• Face-to-face counselling support, legal advice and hardship grants through our Employee Assistance Programme.
• “Extras” Discounts.
• £500 bonus for referring a friend.
• Anniversary gifts including extra holidays, a weekend away and a fully paid sabbatical to celebrate your key milestones with us!
• Awesome team parties including Blackstock, our annual company festival!

(This is a hybrid role based out of our Dean Street office in Soho, combined with hands-on time across our restaurants and occasional travel throughout the UK. This is a high-energy role that keeps you on the move!)